This Billboard Sums Up Coca-Cola's New Strategy

Declining soda sales are hurting Coca-Cola.

As Americans eschew sugary soda for healthier options, the company is pushing its juice, water, and energy drinks.

Coca-Cola's new strategy is reflected in a recent billboard in New York City.

Associated Press reporter Candice Choi tweeted the photo.

While the billboard features Coca-Cola, Diet Coke, and Coke Zero, the brand's water, juice, and zero-calorie Vitamin Water take center stage.

Coca-Cola is expended to keep investing in beverages that aren't its signature soda.

The brand just boosted its stake in coffee company Keurig Green Mountain.