Here's a terrible tweet from ZzzQuil, which is just NyQuil without the stuff that cures colds.
SLEEP LIKE he finally proposed. And you have been dating for a decade. #SleepLike #engaged #shesaidyes pic.twitter.com/r3MQNNjZM6
- ZzzQuil (@ZzzQuil) January 23, 2015
The pale attempt at humor (we think it's humor?) immediately generated outrage among followers who have steadily flooded the brand's mentions with backlash for 19 hours.
"SLEEP LIKE you totally nailed that ad copy, guy from the fifties," said Twitter user @ChristinaJoy.
"Please join *this* decade," begged Twitter user @jessrika.
Multiple attempts to contact Procter and Gamble and Publicis Kaplan Thaler, the brand's