This $22 bath towel from Snowe is the simple everyday luxury I love using after every shower

• One of my favorite bath towels is Snowe's Classic Bath Towel ($22). It's my guests' favorite, too, and it proves that sometimes the best opportunities to upgrade your life are right under your nose.
• It doesn't look like any special bath towel - it's large, rectangular, and comes in five neutral colors - but don't let its looks deceive you. It feels special and luxurious because it's ultra-soft, fluffy, and absorbent.
• It also dries quickly and doesn't shed, even after more than a year of being put through the washing machine.

As far as hosting accommodations go, my apartment is pretty solid, if I do say so myself. My guests have a large and comfortable futon to themselves and access to a shower stocked with all the latest skin-care and hair-care products I'm currently testing. I live a five-minute walk away from a subway stop and train that's never crowded, so it's easy to get into Manhattan. And our cat only bothers them with curious meows in the morning every once in a while.

Despite all these perks, the amenity my guests most frequently compliment is the bath towel I give them. I don't blame them - Snowe's Classic Bath Towel ($22) is ultra-soft, fluffy, and absorbent. That it's the most consistently inquired about thing in my apartment, however, goes to show luxury can sometimes take on the most simple forms.

I have this 58" x 30" towel in a cream Ivory, though it also comes in four other neutral colors. It's made in Portugal with 100% long-staple cotton, which is more durable than short-staple cotton. Using a technology that traps air in each cotton fiber, Snowe is able to make these towels very absorbent, but also lightweight and quick-drying.

Because the towel's so soft and comfortable, it's all too tempting to stay wrapped up in its fluffy embrace for longer than necessary. It doesn't take too long to reach that "longer than necessary" point since the towel quickly absorbs water and dries itself.

I shouldn't be entirely surprised by the success of the bath towel. Snowe is, after all, the brand behind the $98 internet-favorite bathrobe that another Insider Picks reporter regularly falls asleep in. From bath linens to sheets to dinnerware, the startup masters home essentials with the grace and style of an expensive luxury brand and the humble practicality of a value brand.

According to Snowe, its towels lose four times less fibers than the competition. I haven't counted the fibers to corroborate this, but I have noticed it doesn't shed much, even after more than a year's worth of regular washes.

Every time a friend comes to visit and stay in my apartment, I'm almost jealous as I hand over the towel to them. Whether you stock your guest bathroom with these towels (they come in three other sizes) or want to treat yourself and keep them to yourself, know that they are every bit the everyday luxury they claim to be.

Shop the Classic Bath Towel in 5 colors for $22 at Snowe

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