This 2-year-old disc jockey is becoming a phenomenon in South Africa

At first it seems like a fluke - a 2-year-old playing with the knobs and buttons of a sophisticated music system. Yet, the pint size boy is in control of the beat of the bass-heavy house music. He is South Africa's youngest disc jockey, DJ AJ.

At a shopping mall appearance, a crowd gathers around the young boy as he bops his head to the beat, his large headphones slipping off. Adults whip out their cellphones to capture the moment while children just stare.

Oratilwe Hlongwane is still learning to put together words but the toddler is already able to select and play music from a laptop and has become a viral phenomenon on South Africa's social media.

His mother, Refiloe Marumo, credits his father's decision to buy an iPad for his then unborn son.

Glen Hlongwane planned to download educational apps to speed up his child's education.

Hlongwane, a gymnastics coach and aspiring DJ, also downloaded a disc jockeying app for himself.

At about a year old, DJ AJ learned how to manipulate the gadget. Not satisfied with number recognition games, he began to fiddle with his father's DJ app.

"Whatever he was doing with the mixer, turning the knobs, the timing of him doing what he was doing was like so good and he knew where the effect button was and he was fading in and fading out," his father told CCTV Africa.

The parents were blown away when their son, still in diapers, repeated what he had learned on the app on actual DJ equipment, playing with sound effects and bouncing between songs. A cellphone video of him playing went viral and now DJ AJ has nearly 25,000 Facebook fans.

His newfound fame has brought special appearances and sponsorship deals many older DJs dream of.

But celebrity has also brought some criticism as some accused his parents of abuse and profiting from their child's precocious ability.

"I'm not going to exploit my kid," said his father. DJ AJ's parents will not allow him to play in clubs or at parties.

Hlongwane and Marumo are adamant that they will not force their son to be a DJ when he grows up, but say they believe his affinity for electronic equipment will probably decide his future.

Hongwane said: "I can see a future Bill Gates here."

Here is a video of DJ AJ: