ThirdLove has launched a new $68 cotton T-shirt bra after 2 years of development - here's what we thought after putting it to the test
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- ThirdLove, a digitally native startup known for inventing half-cup sizes, has recently released its first-ever cotton collection.
- Five women on the Insider Picks team tested the 24/7 Cotton T-Shirt Bra, $68 to see how it stacks up.
- All in all, we found it to be a great T-Shirt bra: soft, supportive, and comfortable enough to forget you have it on.
- The 24/7 Cotton T-Shirt Bra is available in four colors and sizes A-G (DDDD).
ThirdLove - a women-led startup known for introducing half-cup sizes into the mainstream - has been one of the Insider Picks teams' favorite lingerie companies to recommend since its inception five years ago. In an extensive testing process, we ranked it #1 in both our definitive buying guide to the best bras you can buy and the best strapless bra you can buy.
The reason why is simple: ThirdLove bras are a rare intersection of affordability, comfort, style, and an intuitive design that makes for a huge improvement on the standard options. Shopping here also includes the often invaluable perk of an energetic customer service team and a 100% fit guarantee. (If you take the company's Fit Finder and order the wrong size, ThirdLove will work to get you into the perfect fit at no further cost, donating the bras you didn't keep to a women's shelter if necessary).
Plus, the company recently expanded to carry 70 sizes, well beyond the industry average of 30 - a launch that racked up a waiting list of 1.3 million women.
Now, at the repeated request of customers, ThirdLove has launched its first-ever Cotton Collection - made from super-soft, breathable Pima cotton that's perfect for all-day wear. Pima cotton, used to create underwear by other cult-favorite startups like Everlane, is a smoother, softer, and more durable variety of cotton thanks to 50% longer fibers. It retains its shape, doesn't pill, and feels light against the skin.
The Cotton Collection is narrow, including a cotton T-Shirt Bra ($68), Thong ($12, 3/$30), and Hipster ($12, 3/$30), but the real standout is the T-Shirt Bra.
As an online company, ThirdLove relies upon millions of data points from customer feedback to engineer its new products - and for the last four years, one request has been constant: a cotton bra that women can live in. For the last two years, ThirdLove has been designing its response.
The finished product has ultra-thin memory foam cups, two-way convertible straps (worn either straight or crisscrossed), gold alloy strap adjusters, and a keyhole detail. The band has a subtle sheen, and the foam-padded hook-and-eye closure is tagless for a comfortable, scratch-free wear all day.
To give you an idea of what the 24/7 Cotton T-Shirt Bra is like in real life, five women on the Insider Picks team tested it out in real life. Below, you can find our thoughts on how it stacked up. If you'd rather skip to shopping, the short version is this: It's breathable, soft to the touch, and you might forget it's on. The design is basic, but that's fine with us for a T-Shirt Bra this comfortable.
The Cotton Collection is available in four colors: Sea Salt, Ballet, Olive, and Black. Bras are available in sizes A-G (DDDD), and underwear is available in sizes XS - 1X (00 - 16).
Five women on the Insider Picks team tested ThirdLove's 24/7 Cotton T-Shirt Bra. Here's what we thought:
Malarie Gokey, Insider Picks guides editor:
Mara Leighton, Insider Picks reporter:
ThirdLoveThe bra is breathable, soft to the touch, and you might forget it's on.
Remi Rosmarin, Insider Picks intern:
Connie Chen, Insider Picks reporter:
Grace High, Insider Picks analyst: