scorecard
  1. Home
  2. Retail
  3. These were the biggest menu flops in fast food

These were the biggest menu flops in fast food

Jessica Tyler,Jessica Tyler   

These were the biggest menu flops in fast food
Retail1 min read

  • Fast-food chains often experiment with their menus to try to appeal to new customers or offer healthier options.
  • Even though some of these items take off, many of them end up huge failures.
  • Other items that have been long discontinued include Taco Bell's Seafood Salad, McDonald's Hula Burger, and Wendy's Frescata.

Not every fast-food option can be a best seller.

Some experimental menu items actually end up costing chains millions, like McDonald's Arch Burger, a "gourmet" burger that aimed to appeal to a more adult crowd but failed miserably. McDonald's spent an estimated $150 million to $200 million advertising the Arch Deluxe's rollout, which, at the time, was the most expensive promotional campaign in fast-food history, The New York Times reported.

Other menu items failed because they were just unappetizing, like Taco Bell's Seafood Salad or Domino's Oreo Pizza.

Here are some fast-food items that didn't make it:

EXCLUSIVE FREE SLIDE DECK:
The Future of Retail 2018 by the BI Intelligence Research Team.
Get the Slide Deck Now »

READ MORE ARTICLES ON


Advertisement

Advertisement