- Fast-food chains often experiment with their menus to try to appeal to new customers or offer healthier options.
- Even though some of these items take off, many of them end up huge failures.
- Other items that have been long discontinued include Taco Bell's Seafood Salad, McDonald's Hula Burger, and Wendy's Frescata.
Not every fast-food option can be a best seller.
Some experimental menu items actually end up costing chains millions, like McDonald's Arch Burger, a "gourmet" burger that aimed to appeal to a more adult crowd but failed miserably. McDonald's spent an estimated $150 million to $200 million advertising the Arch Deluxe's rollout, which, at the time, was the most expensive promotional campaign in fast-food history, The New York Times reported.
Other menu items failed because they were just unappetizing, like Taco Bell's Seafood Salad or Domino's Oreo Pizza.
Here are some fast-food items that didn't make it:
EXCLUSIVE FREE SLIDE DECK:
The Future ofRetail 2018 by the BI Intelligence Research Team.
Get the Slide Deck Now »
The Future of
Get the Slide Deck Now »