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These were the 17 big ad tech exits in 2016

Lara O'ReillyDec 30, 2016, 17:54 IST

The Trade Desk/Twitter

As The Wall Street Journal pointed out in its end of year media and advertising roundup, a predicted ad tech media bloodbath didn't happen in 2016.

While most ad tech companies on the public markets still had a torrid time, there were plenty of firms that marked $100 million + exits this year.

And there was even the long-awaited ad tech IPO!

Eric Franchi, cofounder of ad tech company Undertone (which marked its exit, to Israeli firm Perion for $180 million in 2015), has been keeping track of all the large ad tech exits in 2016 with a handy Google spreadsheet.

Scroll down to see all the ad tech firms that were acquired or went public in 2016, in chronological order.