Business Insider/Jeff Dunn
As the smartphone boom fades away, a not-insignificant chunk of the tech world thinks augmented reality will be at least part of What Comes Next. This is why tech people keep talking about Microsoft's HoloLens, Snap's Spectacles, Magic Leap, and whatever it is Apple is hyping up despite those gadgets affecting next-to-zero people you know.
All of those are visual, though. If the goal of AR is to make it so you wear the computer, not just hold it in your hands, then you need the sound to go with the sight. And that's where the smart headphones, or - hold your nose - "hearables," come in. They're headphones with computing power, the kind that can modify the world and access info through your ears. The AirPods, while not particularly smart, have shown what the shape (light, easy to wear all day) and interface (using an AI like Siri) of these things might look like.
The Doppler Labs Here One - which started shipping to pre-order customers on Tuesday and will go on sale at Amazon and other retailers in the spring - aren't full-on "in-ear computers" either. But they do move the "augmented audio" concept further down the road than any pair to date. With a few taps and swipes in their companion app, the Here One earbuds can make the world sound totally different. They are, without doubt, the wildest pair of headphones I've ever used.
Yet, in many ways, they're just like any other AR or VR product released thus far: a much better tech demo than a practical product worth buying. Here's what I mean.