The idea is to inspire others to make better use of their iPhone 6, and to "see what's possible with the world's most popular camera." Apple picked some of its favourites in order to create a stream of pictures. There's a blend of travel photography, portraiture, and arty shots. (Only the first names of photographers are given.)
These photos were taken with an iPhone 6 and they're absolutely breathtaking
Joshua Barrie
Right now, Apple is dedicating its entire homepage to big-up its iPhone 6 camera. Visitors are encouraged to visit the website's "World Gallery" feature, which showcases some of the most compelling shots taken with the smartphone.
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