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These photos show why a teen retailer is beating Victoria's Secret in the lingerie game

Mallory SchlossbergJul 14, 2015, 21:57 IST

Aerie, American Eagle's lingerie brand, has captured the hearts of young women by using relatable models.

Aerie abandoned retouching images last year.

Since removing Photoshopped images from its advertising arsenal, Aerie has seen a huge payoff. The brand said that sales had climbed 9% on a conference call last year.

These images from the lingerie company's Instagram - featuring women who are far more relatable than Victoria's Secret models - prove why Aerie is such a competitive name in the lingerie business.