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These photos from Burning Man take you deep inside the madness

Melia RobinsonSep 4, 2016, 18:33 IST

Lulu, her Playa name, falls into a foam pit as approximately 70,000 people from all over the world gather for the 30th annual Burning Man arts and music festival in the Black Rock Desert of Nevada, U.S. September 1, 2016.Jim Urquhart/Reuters

Burning Man celebrates its 30th anniversary this year in the most Burning Man-way possible, with mind-bending art installations, techno-music, pyrotechnics, and naked people.

Over 70,000 "burners" descended on Black Rock Desert, Nevada, this week to sweat, dance, and find themselves at the annual counterculture gathering. It's become a go-to destination for celebrities and the Silicon Valley elite.

If you've never been, check out these Instagram images to see what it's like.