These Facebook Maps Reveal Migration Trends Around The World
Jan 3, 2014, 02:42 IST
Courtesy of FacebookFacebook has a goldmine of user data at its disposal, ranging from people's biographical details and personal conversations to their interests. While the company is mostly concerned with leverage that to the benefit of advertisers, the Facebook Science team has created fascinating maps of urban migration that show what that data could yield if put to scientific use.
The maps use two simple data points offered up by its 1 billion users - where you live and your hometown - to draw a map of how groups of people migrate from place to place. The Facebook Science team was looking specifically for "coordinated migration," when a significant proportion of a population from one city moves collectively to another city. This could be the result of economics, wars, natural disasters or even state policies.
Here's Facebook's explanation of what they were tracking:
For instance, let's say 1,000,000 people list Boston as their hometown on Facebook. Out of these individuals, 300,000 list Boston as their current city, and no other city has more individuals listing Boston as their hometown. From the definitions above, it follows that Boston is the most likely current city for people who grew up in Boston. People who grew up in Boston still live there with a 30% probability. This is quite a common occurrence - for many cities, people are most likely to stay where they grew up. The study of coordinated migration focuses on cities for which the most likely current city is different from the hometown. For example, 67% of the individuals with Badagri, Nigeria as hometown have Lagos, Nigeria as their current city. Lagos is the most likely current city for people from Badagri.
Some findings: