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These eye-tracking heat maps show what people really care about

Gus LubinAug 29, 2016, 22:30 IST

sticky.ai

We never tire of looking at eye-tracking heat maps. In one glance, you can see what does or doesn't influence people and how your reactions compare to the rest of the world.

Sticky, a Swedish company that does that kind of analysis for brands, has recently delved into emotional tracking. It provided the following new set of images for Business Insider readers.