Nathanael Turner
A "lowrider" is a vehicle that's been modified so it rides lower to the ground than originally specified in an effort to improve performance and aesthetics. The practice originated with Mexican-Americans in California during the 1950s and has since become an important part of the culture for many.
The Businessweek assignment ended up getting canceled, but Turner, who is fascinated with West Coast culture, went to the lowrider convention anyway. Once there, he witnessed an event marked by two conflicting parts of Southern California's Latino culture: strong family bonds and gang culture.
"I was surprised at how family-oriented it was," Turner told Business Insider. "…There are definitely gang affiliations, but they all leave the gang stuff at home and just celebrate the car culture."
Turner shared some of the photos with us here, but you can see the rest at his website.
The Torres Family Empire Lowrider Convention occurs every July in Los Angeles. This year, it will be held at the L.A. Convention Center. Nathanael Turner
The Convention advertises that 10,000 people come out to check out the cars. When Turner attended, he said it was more likely in the hundreds.Nathanael Turner
Inside the convention center, car clubs show off their tricked-out lowriders.Nathanael Turner
For most of the car clubs, showing off their customized rides is a way to advertise their services to enthusiasts.Nathanael Turner
"I can't imagine how much money was put into each car," Turner said. "Every single detail was incredibly ornate."Nathanael Turner
According to Turner, even components under the hood, like the engine and axles, were customized.Nathanael Turner
Most of the cars have elaborately painted murals. Most are either portraits of family or commemorate lost loved ones.Nathanael Turner
Turner says that everyone at the convention was very friendly and excited to show him their cars.Nathanael Turner
The attendees are predominantly Hispanic, but they come from all over the West Coast, including neighboring states like Nevada and Arizona.Nathanael Turner
The convention celebrates different aspects of Latino culture. Nathanael Turner
The biggest event of the day is a car-hopping competition. Everyone comes out to watch.Nathanael Turner
During the competition, contestants test their cars to see how high they can make them bounce. The cars achieve the bounce through the activation of a remote-control hydraulic suspension. Nathanael Turner
Activating the hydraulics is tricky. Failing to time the activation of the hydraulics properly could lead to the car either not bouncing that high or to come crashing to the ground. Nathanael Turner
At the end of the day, the car clubs compete for who has the best lowrider. It's always a heated competition.Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner
Nathanael Turner