Anheuser-Busch
They did this by looking at 150 brands' Facebook audiences, as well as the audiences of more than 800 broadcast and cable television shows.
Through a proprietary algorithm, 4C was able to determine which kinds of brands any given TV show's viewers were most likely to engage with on Facebook.
In what probably isn't much of a surprise, 4C found that people sports programming accounted for five of the 20 shows with audiences most likely to engage with alcohol brands.
Here's the complete list, topped by ESPN's SportsCenter:
4C