scorecard
  1. Home
  2. Advertising
  3. These Are The 5 Burgers Brits Said McDonald's Should Make Next - And McD's Is Doing It

These Are The 5 Burgers Brits Said McDonald's Should Make Next - And McD's Is Doing It

Katie Richards   

These Are The 5 Burgers Brits Said McDonald's Should Make Next - And McD's Is Doing It
Advertising1 min read

McDonald's UK campaign 'big uno'

McDonald's UK

The first burger to go on sale is called The Big Uno.

We all know that picky McDonald's customer: the one that throws the gherkin straight into the trash, or the one that asks for no lettuce on their Big Mac, or the hipster that wonders out loud why their local McD's hasn't introduced wooden serving blocks like the upmarket menu in McDonald's Australia.

In the UK, McDonald's has decided to give those customers a voice.

Skip directly to the new burgers >

Earlier this year it asked consumers to submit ideas for the types of burgers they'd like to see in-store.

They created their perfect burgers online and the rest of the UK could vote on their concoctions (some of which look tasty, others downright bizarre), made up from a choice of 80 different ingredients.

McDonald's has now picked five of the crowd-sourced burgers to sell in stores. The first burger went on sale in 1,200 restaurants across the UK today and will be on sale for one week, until the second winning burger comes out on October 22. Each week for the next five weeks the fast food chain will release one new burger, accompanied by a nationwide advertising campaign starring the proud "chefs" behind the recipes.

READ MORE ARTICLES ON


Advertisement

Advertisement