In the UK, McDonald's has decided to give those customers a voice.
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Earlier this year it asked consumers to submit ideas for the types of burgers they'd like to see in-store.
They created their perfect burgers online and the rest of the UK could vote on their concoctions (some of which look tasty, others downright bizarre), made up from a choice of 80 different ingredients.
McDonald's has now picked five of the crowd-sourced burgers to sell in stores. The first burger went on sale in 1,200 restaurants across the UK today and will be on sale for one week, until the second winning burger comes out on October 22. Each week for the next five weeks the fast food chain will release one new burger, accompanied by a nationwide