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These are the 46 most trusted brands at the drugstore and beyond, according to Reader's Digest

Sep 18, 2015, 02:30 IST

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Reader's Digest has released the first-ever US edition of its Trusted Brands survey, revealing the names consumers turn to for everyday staples such as cereal and toothpaste.

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The results of the March 2015 online survey are based on the preferences of a 4,500-person sample and are weighted against US Census data by age, gender, income, and geography.

Asked about the products and services they use on a routine basis, 79% of participants said they opt for a "trusted" brand when choosing between items of equal quality and price.

Here are the brands that made the cut across 40 different categories.

Airline: Southwest

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Automobile (car/SUV) - Domestic: Ford

Automobile (car/SUV) - Import: Toyota

Automotive insurance: State Farm

Bathroom tissue: Charmin

Body lotion/moisturizer (excluding facial creams): Jergens and Aveeno (Statistical Tie)

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Bottled water: Dasani

Coffee: Folgers

Cold & flu remedy: NyQuil

Cold cereal: Kellogg's

Computer (desktop/laptop): Dell and Hewlett Packard (Statistical Tie)

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Credit card: Visa

Cruise line: Carnival

Deodorant/antiperspirant (men's): Old Spice

Deodorant/antiperspirant (women's): Secret

Eye care product/eye health (excluding services, lenses and frames): Visine

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Facial moisturizer/cream: Olay

Fast food/casual dining: McDonald's

Hair color: L'Oreal

Headache/pain reliever: Tylenol

Herbal supplements (non-vitamin): Nature Made

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Home entertainment electronics (excluding cell phones, computers, and tablets): Sony

Household air freshener/deodorizer: Glade

Household cleaning product: Lysol

Juice: Tropicana

Laundry detergent: Tide

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Life insurance Company: MetLife

Mass merchandiser retail store: Walmart

Mobile phone/tablet: Apple

National hotel chain/resort: Marriott and Hilton (Statistical Tie)

National pharmacy/drugstore: CVS and Walgreens (Statistical Tie)

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Online shopping site: Amazon

Paper towels: Bounty

Pet care products (excluding food): Hartz

Pet food: Purina

Shampoo/conditioner: Pantene

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Sleep aid (non-prescription, excluding cold/pain): ZzzQuil and Unisom (Statistical Tie)

Soap/body wash: Dove

Soup: Campbell's

Spices/seasonings: McCormick

Toothpaste: Crest

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Vitamin supplement: Nature Made

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