REUTERS/Michaela Rehle
Beer is a $661 billion global business.
- An estimated $661 billion worth of beer was sold around the world in 2017.
- Of the 10 most popular beers in the world, half are nearly unknown in the United States.
- Here are the 10 biggest brands in beer.
The most popular beers in the world aren't necessarily the ones most Americans would expect.
Globally, the beer industry sold $661 billion worth of beer in 2017. While craft beer is on the rise, it makes up just a tiny percentage of those sales.
Instead, the biggest brands in beer dominate the industry. The top 50 biggest beer brands in the world account for 48% of beer consumption, according to a report by Bank of America Merill Lynch.
And, some of these mega-brands are names that Americans have likely never heard of, much less tasted. Of the 10 most-popular beers in the world, half are nearly unknown in the United States.
Here were the 10 biggest brands in beer in 2017, according to global sales by volume as estimated by GlobalData Consumer: