These Are Teens' Favorite E-Commerce Sites
Jun 18, 2014, 21:59 IST
More teenagers are going online to shop than ever before - especially boys.
- 86% of teen boys shopped online this spring, compared to just 78% in spring 2012.
- Meanwhile, 76% of teen girls shopped online in the spring, compared to 72% who did so two years ago, according to Piper Jaffray's annual teen survey.
- Explains why men are so much more important for e-commerce retail over in-store sales, and why they are more likely to buy on smartphones than women.
- Indexes e-commerce spending by age group against the amount of time a given demographic spends online.
- Breaks down online spending habits of teens, including the brands and products they shop for.
- Examines the factors behind what drives online purchases among millennials.
- Identifies Gen X, boomer, and older consumers' online spending tendencies.
- Looks at how education and income influence e-commerce spending.