Hollis Johnson/Business Insider
In its 2019 consumer survey, Market Force ranked fast-food and fast-casual chains in seven categories.
- Market Force released its 2019 consumer survey ranking fast-food and fast-casual restaurant chains according to customer loyalty.
- The categories were: burger chains, coffee and bakery chains, frozen dessert chains, sandwich chains, Mexican chains, pizza chains, and chicken chains.
- Classic favorites like Chipotle and In-N-Out continued to dominate their respective categories, while Jersey Mike's beat out reigning champ Wawa in the sandwiches category. Chick-fil-A unseated In-N-Out as America's overall favorite chain.
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Winning the hungry hearts of the American people requires quality food, speedy and friendly service, and a clean and welcoming space - all for the best value possible.
Market Force, a customer experience management company, surveyed over 7,600 consumers to determine which chains were winning over customers in terms of satisfaction and loyalty. Market Force said in a press release about its study that it asked survey participants about their most recent visits to a fast-food or fast-casual restaurant and only included chains that received at least 100 answers, comprising at least 2% of all responses.
Read more: These are the 10 fastest-growing restaurant chains taking over America
Brands were judged based on eight metrics: staff friendliness, overall cleanliness, food quality, curb appeal, atmosphere, speed of service, value for money spent, and healthy options. The scores for these metrics were added up to create a composite loyalty index for each brand.
The categories judged were burgers, coffee and bakery, frozen desserts, sandwiches, Mexican, pizza, and chicken.
Here are the winners: