BMW
BMW's latest art car is the first to incorporate augmented reality.
The German automaker has collaborated with famous artists for over 40 years to transform race cars into works of art. The artistry of its latest entry, however, is not immediately apparent to the naked eye.
Chinese multimedia artist Cao Fei used augmented and virtual reality to transform a BMW M6 GT3 race car into a stunning light show. Viewers can experience the art installation by downloading an iOS app.
Fei also released a short video clip, titled "Unmanned," as part of the overall multimedia experience. The video shows a man in traditional Chinese clothing using VR to create beams of light from his fingertips.
Fei, who spent three years working on the project, is the first Chinese artist to create an art car for BMW.
Scroll down to see the 17 other art cars that came before Fei's work:
Aaron Brown contributed to an earlier version of this post.