A chart we found on Reddit.com (click the graphic above to see a larger version) shows that most products we buy are controlled by just a few companies. It's called The Illusion of Choice.
Ever wonder why you can't get a Coke at Taco Bell? It's because Yum Brands was created as a spin-off of Pepsi - and has a lifetime contract with the soda maker.
Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L'Oreal, which features everything from cosmetics to Diesel designer jeans.
Despite a wide array of brands to choose from, it all comes back to the big guys.