+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

There's a strange new live-action trailer for the next Batman game we've been waiting years for

May 21, 2015, 20:38 IST

Your browser doesn't support HTML5 video.

kalturavideoplaceholder

With only one month left until the highly-anticipated "Batman: Arkham Knight" video game is released, the hype machine is in full swing with an unusual new ad that encourages everyday people to heed the call of their marketing slogan and "be the Batman."

It's a weird ad, mostly because it barely features anything relevant to the actual game, and because it seems to want its perceived (read: male) audience to actually embrace vigilantism. 

The live-action ad features actors playing everyday people in tough situations: an injured basketball player, a man witnessing an incident of subway harassment, a firefighter in front of a blaze, and a man accosted by muggers in a rainy alley. It then has a call to action: "Be selfless. Be determined. Be courageous. Be Feared. Be the Batman."

In real life, it's probably a good idea to be maybe three of those things. 

Advertisement

Follow BI Video: On Facebook

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article