There's a simple test to figure out if you're eating high-quality chocolate

• Valentine's Day is one of the biggest days for buying chocolate.
• Any chocolate lover knows quality is important, and paying attention to this detail could make a difference to your valentine.
• Dark chocolate with lots of cocoa butter is much stronger than milk chocolate with vegetable fats.
• Business Insider spoke with Angus Kennedy, editor of Kennedy's Confection magazine, about how to identify high-quality chocolate.

Following is a transcript of the video:

Angus Kennedy: Quite an easy way of checking chocolate - I've got two chocolate bars here - one is like a standard sort of milk chocolate, perhaps a sort of lower end type of chocolate and one is more higher end, higher cocoa butter, higher cocoa percentage.

So this one is actually 70%, this is probably around 40%.

There's a really sure way of doing this so what you do is you get a piece of your bar and you just snap it off.

If you just listen to that.

I'll do it again.

Right?

So that's the sort of thing.

You can just about hear that.

Now, this is a much higher cocoa butter content so it actually set harder so it should make a different noise, it's like a kind of "click".

That was quite a big difference.

So that's actually quite easy and then, of course, you've got to eat it, which is the fun bit.

So the higher quality chocolate tends to make a bit of a click and a harder noise because it doesn't melt so quickly and it's just got a bit less sugar got less vegetable fat in it and when you eat it, it should taste a little bit fruity because the cocoa bean is actually a very fruity product.

So it only depends on how much they roast it that gives it that bitter flavour.

So cocoa beans actually mistakenly are said to be bitter but it only depends on how long you roast them and ferment them for but having said all that, I was brought up on this stuff.

EDITOR'S NOTE: This video was originally published on October 16, 2017.