There's a reason why Salesforce CEO Marc Benioff is the loudest Fortune 500 CEO on Twitter
He uses it not only to promote his company, but also to share thoughts, articles, and sometimes, to drive support for social issues.
In fact, according to a new report by CEO.com, Benioff is the most active CEO on Twitter among all Fortune 500 CEOs. He shares 5.55 tweets per day, which is almost 30 times more than the average rate for other Fortune 500 CEOs, it said.
Even compared to his peers in the tech industry, who might be expected to be more open to using Twitter, Benioff stands out. Oracle cofounder Larry Ellison has tweeted just once, despite having over 89,000 followers, while Amazon CEO Jeff Bezos has only 10 tweets so far. HP Enterprise CEO Meg Whitman, who hasn't tweeted since 2011, even managed to lose 878 followers in 2015, after more than 3,100 people unfollowed her the year before.
According to the report, only 62% of Fortune 500 CEOs are active on Twitter, with half of them tweeting only once a month or less. This is an odd trend given the demand for top CEOs' Twitter engagement is clear: Apple CEO Tim Cook is gaining 2,219 new followers a day, while Berkshire Hathaway CEO Warren Buffet's first tweet in 2013 is still the most re-tweeted tweet of all time, with 43,000 retweets, according to the report.