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There's A Cleverly Hidden URL In The New 'Star Trek' Trailer
There's A Cleverly Hidden URL In The New 'Star Trek' Trailer
Kirsten AcunaMar 21, 2013, 21:24 IST
While watching the new "Star Trek Into Darkness" trailer, we couldn't help but notice there was one moment that looked glaringly out of place. The moment features actress Alice Eve scantily clad in a trailer heavily centered around the villain, played by Benedict Cumberbatch. Turns out the scene depicts a hidden URL featuring a new poster for the film. If you've viewed the trailer for the film, the moment oddly pops up near the end of the trailer. Earlier: Like teasers before the latest one, the video begins with Cumberbatch telling an unseen audience that the world isn't safe and to "enjoy these final moments of peace."There are explosions …Star Trek Into Darkness trailer ... and people panicking and running away. Star Trek Into Darkness trailer Star Trek Into Darkness trailer The ensuing minute and a half show more of Cumberbatch unleashing his character's vengeance on the Starfleet.Star Trek Into Darkness trailer Star Trek Into Darkness trailer… and then Captain Kirk (Chris Pine) chasing after him …Star Trek Into Darkness trailerWe see a showdown between Kirk and Cumberbatch's character … Star Trek Into Darkness trailer… which doesn't appear to go over so well for Kirk. Star Trek Into Darkness trailerWe even see Spock and Cumberbatch fight … Star Trek Into Darkness trailerAnd, then, out of nowhere, there's this:Star Trek Into Darkness trailerThere's no witty one-liner or any mention of dialogue whatsoever from either character. There's just one second of Captain Kirk and Dr. Carol Marcus (Alice Eve) without her uniform. Star Trek Into Darkness trailerFor those who follow the "Star Trek" universe you know Marcus is a love interest for Kirk; however, it seems an odd placement in this trailer, which obviously revolves so much around the villain and is plot-intensive, to hint at any sort of love scene.The random glimpse of Eve detracts from the fluidity of the action of the entire trailer, but we imagine that was the point. No sooner than that clip passes is the trailer back to explosions …Star Trek Into Darkness trailerKirk shooting a gun … Star Trek Into Darkness trailer… and, Cumberbatch bragging about how much better he is than everyone else at everything. Star Trek Into Darkness trailerUPDATE:Trekmovie.com points out there's a hidden URL in the scene with Eve's character which leads to a new "Star Trek Into Darkness" poster.YouTube screencapTalk about some hidden viral marketing.The URL reads bit.ly/WyJV4F and pops up in different forms across trailers in other languages. Check them all out here.
