Doyle was asked about the possibility of renewing DirecTV's deal with the NFL in the face of rising costs to broadcast sporting events. He responded by saying that the company was willing to sign a non-exclusivity deal, or even abandon the package all-together if the price rose too much.
In 2009, DirecTV signed an extension that pays the NFL $1 billion per year starting in 2011 and going through the 2014 season. And in recent years, DirecTV has used the package as a device to lure new customers by either offering the NFL package at a discount or no cost to new subscribers in their first year.
But at some point, DirecTV must realize that the number of people willing (or able) to switch to DirecTV satellite dishes just to watch more football games on Sunday will reach saturation. And as long as DirecTV keeps a share of the package, there is little fear that DirecTV will lose many customers.