Uber threw a yacht party in Dubai over the weekend - here's what happened
The yacht service worked a lot like a normal Uber ride hail, although it had to be reserved 48 hours in advance and confirmed by a phone call.
Those who had booked stood in line to board at the marina, preparing for their boozy cruise.
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It looks like it was a fine day to be out on the water.
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Partygoers were treated to live music in collaboration with popular club Nikki Beach.
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The drinks flowed freely.
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Photo accessories were provided for the perfect (branded) party pic.
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From the yacht, Dubai's iconic skyline appeared in all its towering glory.
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The lucky passengers were on the packed cruise for four hours.
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Even the bartenders provided entertainment; this one was especially skilled at tossing around bottles.
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There's no word yet on what the future holds for UberYACHT, or what city might offer the service next.
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