'Psychologically scarred' millennials are killing countless industries with their strange habits - but here are the brands they actually like

Headquarters: Beaverton, Oregon

Why it's hot: When it comes to active wear — and apparel in general — Nike is the go-to brand.

Headquarters: San Jose, California

Why it's hot: Samsung's Galaxy phones and tablets are extremely popular with millennials.

Headquarters: Minneapolis, Minnesota

Why it's hot: Target owns the intersection of style and affordability.

Headquarters: Seattle, Washington

Why it's hot: Amazon offers one-hour delivery for members of its Prime service.

Headquarters: Minato, Tokyo

Why it's hot: Sony is ready for innovation, from robots that can interact with humans to its wildly popular PlayStation.

Headquarters: Bentonville, Arkansas

Why it's hot: Wal-Mart gave its workers a raise and has pledged to adopt more humane standards for the meat it sells.

Headquarters: Redmond, Washington

Why it's hot: Microsoft is currently working to lure in Apple users with the Microsoft Surface.

Headquarters: Atlanta, Georgia

Why it's hot: Coca-Cola remains the clear leader in the soda market. The brand also scored high points for its "Share a Coke" campaign, which featured common names on Coke bottles.

Headquarters: Menlo Park, California

Why it's hot: Google's smartphone apps have become essential for many millennials.

Headquarters: Herzogenaurach, Germany

Why it's hot: Adidas has gained more traction thanks to its increasingly popular Stan Smith sneakers, as well as its partnership with Kanye West called Adidas + Kanye West.

Headquarters: Kyoto, Japan

Why it's hot: Many millennials feel nostalgic toward Nintendo because they played its games as kids. This has led to brand loyalty in adulthood.

Headquarters: Purchase, New York

Why it's hot: PepsiCo definitely tries to connect with millennials. It even featured emojis — the language in which millennials speak — on its bottles.

Headquarters: Seattle, Washington

Why it's hot: Starbucks has been expanding its menu to include more food options such as sandwiches and salads.

Headquarters: Columbus, Ohio

Why it's hot: Victoria's Secret is the undisputed leader of the lingerie market, controlling 61.8% of the market share, according to IBIS World.

Headquarters: Dearborn, Michigan

Why it's hot: Ford wins big with the millennial mom category.

Headquarters: Los Angeles, California

Why it's hot: Forever 21 offers clothing at unbeatable prices and has expanded tremendously in two decades. It epitomizes fast fashion.

Headquarters: Beaverton, Oregon

Why it's hot: Jordans are a huge part of the sneaker phenomenon and are a huge part of sneaker culture.

Headquarters: Pittsburgh, Pennsylvania

Why it's hot: American Eagle has managed to avoid the fate of many of its competitors by not falling victim to the low sale prices utilized by many fast fashion stalwarts.

Headquarters: Burbank, California

Why it's hot: The movie house has produced massive hits in recent years.

Headquarters: San Francisco

Why it's hot: Old Navy has delivered quirky spots starring Amy Schumer. The retailer understands how to market content to the Internet generation, though sales have been slipping lately.

Headquarters: Toyota, Aichi Prefecture, Japan

Why it's hot: Toyota's mid size SUV is one of the most "reliable" cars. The company is also making moves to partner with Uber.

Headquarters: Baltimore, Maryland

Why it's hot: Under Armour has exploded in popularity in recent years thanks to signing famous athletes like Stephen Curry and smart marketing of its performance-wear.

Headquarters: Columbus, Ohio

Why it's hot: Express rewards shoppers by not just using their store credit cards, but by getting involved with Express in other ways, too — like retweeting its tweets and singing up for its text message alerts.

Headquarters: Menomonee Falls, Wisconsin

Why it's hot with millennials: Kohl's rewards program ensures customer loyalty without needing a store credit card.