scorecard'Psychologically scarred' millennials are killing countless industries with their strange habits - but here are the brands they actually like
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'Psychologically scarred' millennials are killing countless industries with their strange habits - but here are the brands they actually like

1. Apple

'Psychologically scarred' millennials are killing countless industries with their strange habits - but here are the brands they actually like

2. Nike

2. Nike

Headquarters: Beaverton, Oregon

Why it's hot: When it comes to active wear — and apparel in general — Nike is the go-to brand.

3. Samsung

3. Samsung

Headquarters: San Jose, California

Why it's hot: Samsung's Galaxy phones and tablets are extremely popular with millennials.

4. Target

4. Target

Headquarters: Minneapolis, Minnesota

Why it's hot: Target owns the intersection of style and affordability.

5. Amazon

5. Amazon

Headquarters: Seattle, Washington

Why it's hot: Amazon offers one-hour delivery for members of its Prime service.

6. Sony

6. Sony

Headquarters: Minato, Tokyo

Why it's hot: Sony is ready for innovation, from robots that can interact with humans to its wildly popular PlayStation.

7. Wal-Mart

7. Wal-Mart

Headquarters: Bentonville, Arkansas

Why it's hot: Wal-Mart gave its workers a raise and has pledged to adopt more humane standards for the meat it sells.

8. Microsoft

8. Microsoft

Headquarters: Redmond, Washington

Why it's hot: Microsoft is currently working to lure in Apple users with the Microsoft Surface.

9. Coca-Cola

9. Coca-Cola

Headquarters: Atlanta, Georgia

Why it's hot: Coca-Cola remains the clear leader in the soda market. The brand also scored high points for its "Share a Coke" campaign, which featured common names on Coke bottles.

10. Google

10. Google

Headquarters: Menlo Park, California

Why it's hot: Google's smartphone apps have become essential for many millennials.

11. Adidas

11. Adidas

Headquarters: Herzogenaurach, Germany

Why it's hot: Adidas has gained more traction thanks to its increasingly popular Stan Smith sneakers, as well as its partnership with Kanye West called Adidas + Kanye West.

12. Nintendo

12. Nintendo

Headquarters: Kyoto, Japan

Why it's hot: Many millennials feel nostalgic toward Nintendo because they played its games as kids. This has led to brand loyalty in adulthood.

13. Pepsi

13. Pepsi

Headquarters: Purchase, New York

Why it's hot: PepsiCo definitely tries to connect with millennials. It even featured emojis — the language in which millennials speak — on its bottles.

14. Starbucks

14. Starbucks

Headquarters: Seattle, Washington

Why it's hot: Starbucks has been expanding its menu to include more food options such as sandwiches and salads.

15. Victoria's Secret

15. Victoria

Headquarters: Columbus, Ohio

Why it's hot: Victoria's Secret is the undisputed leader of the lingerie market, controlling 61.8% of the market share, according to IBIS World.

16. Ford

16. Ford

Headquarters: Dearborn, Michigan

Why it's hot: Ford wins big with the millennial mom category.

17. Forever 21

17. Forever 21

Headquarters: Los Angeles, California

Why it's hot: Forever 21 offers clothing at unbeatable prices and has expanded tremendously in two decades. It epitomizes fast fashion.

18. Jordan

18. Jordan

Headquarters: Beaverton, Oregon

Why it's hot: Jordans are a huge part of the sneaker phenomenon and are a huge part of sneaker culture.

16. American Eagle

16. American Eagle

Headquarters: Pittsburgh, Pennsylvania

Why it's hot: American Eagle has managed to avoid the fate of many of its competitors by not falling victim to the low sale prices utilized by many fast fashion stalwarts.

20. Disney

20. Disney

Headquarters: Burbank, California

Why it's hot: The movie house has produced massive hits in recent years.

21. Old Navy

21. Old Navy

Headquarters: San Francisco

Why it's hot: Old Navy has delivered quirky spots starring Amy Schumer. The retailer understands how to market content to the Internet generation, though sales have been slipping lately.

22. Toyota

22. Toyota

Headquarters: Toyota, Aichi Prefecture, Japan

Why it's hot: Toyota's mid size SUV is one of the most "reliable" cars. The company is also making moves to partner with Uber.

23. Under Armour

23. Under Armour

Headquarters: Baltimore, Maryland

Why it's hot: Under Armour has exploded in popularity in recent years thanks to signing famous athletes like Stephen Curry and smart marketing of its performance-wear.

24. Express

24. Express

Headquarters: Columbus, Ohio

Why it's hot: Express rewards shoppers by not just using their store credit cards, but by getting involved with Express in other ways, too — like retweeting its tweets and singing up for its text message alerts.

25. Kohl's

25. Kohl

Headquarters: Menomonee Falls, Wisconsin

Why it's hot with millennials: Kohl's rewards program ensures customer loyalty without needing a store credit card.

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