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You can't buy a new Jaguar in its home country of the UK until 2026. The brand is going dormant to retool as EV-only.

Nov 13, 2024, 02:35 IST
Business Insider
Queen Elizabeth was among the royals over the years who drove a Jaguar, as she did behind the wheel in 2007.Max Mumby/Indigo/Getty Images
  • Jaguar is going dormant until at least 2026. It's retooling to produce only electric vehicles.
  • That means prospective buyers won't be able to snag a Jag in the UK until at least mid-2026.
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Jaguar has stopped selling new vehicles in its home country until at least 2026 as the luxury British automaker prepares to go all-electric.

As of Monday, Jaguar Land Rover, owned by India-based Tata Motors, won't be shipping any new vehicles to dealers in the UK — and whatever vehicles are left in their inventories will now be considered used, regardless of what their odometers say, a spokesperson told Bloomberg.

It's the first time that prospective UK buyers won't be able to choose a Jaguar — a preferred vehicle of the British royal family and UK prime ministers — since World War II, Bloomberg reported.

Meanwhile, US buyers won't have access to new Jags, either: US dealers will be able to sell what's left from the 2024 model year — and will then have to wait to get the new all-electric Jags, Car and Driver reported.

The company has said it plans to reveal more details later this year, but for now, its new EVs aren't expected to launch for more than a year — sometime in 2026, a Jaguar Land Rover spokesperson told the UK's Car Dealer Magazine.

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Jaguar had earlier announced, in 2021, that it would ditch internal combustion engines and go all-in on EVs. The move came shortly after the UK's prime minister at the time, Boris Johnson, outlined his 10-point "green industrial revolution" plan.

Jaguar unveiled its first and only all-electric vehicle in 2018, the I-Pace SUV, though it also offers plug-in electric hybrid cars and other hybrids.

Jaguar's all-electric I-Pace 2024 model, whose production will cease.Jaguar

Earlier this year, Jaguar stopped producing its XE, XF, and F-Type models at its Castle Bromwich plant in the UK, and assembly of its E-Pace and I-Pace models in Austria will cease by the end of this year as the company prepares to announce its new EV models, Car Dealer Magazine reported.

Jaguar has already invested about $320 million to prepare its Halewood UK plant for all-EV production, and will inject another $320 million into the plant in the coming years, the company said in September.

In the September interview with Car Dealer Magazine, Jaguar's managing director Rawdon Glover acknowledged some of the automaker's potential growing pains as it moves through this transitional phase.

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"It will be difficult for this bit in the middle and probably in the early years while we're building up to the full range," Glover told the outlet. "We want people that are in it for the long term that absolutely understand the vision of Jaguar needing to change. They support the elevated positioning and everything else that goes with that because the level of service and even some of our business markets will be different."

As part of that elevated positioning, the newly announced Jags are expected to be significantly more upmarket than the ones that are being phased out, Car and Driver reported, citing a Range Rover from the brand's corporate cousin that costs around $400,000 as where the brand wants to be. (Most 2024 Jaguar models have list prices of around $50,000 to $80,000.)

Jaguar Land Rover and its parent company Tata Motors did not immediately respond to a request for comment from Business Insider.

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