Wealthy travelers are paying $100,000 a week for the most luxurious cabin on Royal Caribbean's new ship — see inside the floating mansion with a private hot tub

Brittany ChangFeb 1, 2024, 23:23 IST

Icon of the Sea's most expensive cabin, the $100,000-a-week Ultimate Family Townhouse, is filled with whimsical amenities like a singing staircase and a touchscreen table.Brittany Chang/Business Insider

Sailing on Royal Caribbean's new Icon of the Seas won't be cheap.
Wealthy travelers are booking Icon's most expensive cabin for an average of $100,000 a week.

Traveling on Royal Caribbean's new Icon of the Seas won't be cheap during its first year in service.

But if you think the current starting fare of over $ 345 per person per day is expensive, just wait until you hear about the world's largest cruise ship's most coveted cabin: the $100,000-a-week Ultimate Family Townhouse.

The cruise giant isn't shy about its target demographic: families (unless you think Icon of the Seas' water park and carousel are just for adults). So to accommodate the inevitable crowds of multi-generational guests, a whopping 80% of the ship's 2,805 cabins were designed to accommodate parents and their children, Michael Bayley, Royal Caribbean International's president and CEO, told reporters during a recent preview sailing.

There’s likely no better example of Icon’s attempt at a family-oriented cabin than its giant Ultimate Family Townhouse.

There are several lounges in the expensive cabin, including a window-lined seating area with plush chairs and views of the ocean.Brittany Chang/Business Insider

Travelers have been “quickly” booking the multi-level townhouse for an average of $100,000 a week, a Royal Caribbean spokesperson told Business Insider.

The suite's first floor is a fenced outdoor patio.Brittany Chang/Business Insider

It’s an incredible cost for an incredible suite: At 2,523 square-feet, the multi-floor townhouse is larger than the average US apartment.

The bright red two-story slide is the centerpiece of the expensive cabin.Brittany Chang/Business Insider

The suite’s bottom level is essentially a downstairs patio with loungers and a ping-pong table.

The Ultimate Family Townhouse opens into Surfside, a family friendly neighborhood with a water playground, carousel, and bedtime story readings.Brittany Chang/Business Insider

The actual townhouse can be entered through the patio’s curving staircase.

The largest living room is littered with lounge chairs and plush toys. Brittany Chang/Business Insider

What’s better than one TV? Try three.

The movie theater room also doubles as a karaoke lounge.Brittany Chang/Business Insider

If that’s not enough, there’s yet another large screen next to the TV-filled den.

The table doubles as a game console.Brittany Chang/Business Insider

Most cruise cabins have one studio-like bedroom. But as the “ultimate” accommodation, travelers in the townhouse have two bedrooms at their disposal.

The primary bedroom has upscale cruise suite amenities like a balcony and an en-suite bathroom.Brittany Chang/Business Insider

Once upstairs, they’re immediately greeted by a suspended mesh-lined lounge and a bright red tube slide.

Forget the stairs: Guests can slide back down to the first floor.Brittany Chang/Business Insider

Continue down the walkway to find the bedrooms, one for adults and the other for kids.

Royal Caribbean furnished the two upstairs bathrooms with Malin+Goetz toiletries. Brittany Chang/Business Insider

Thankfully, parents don't need to share their bathroom with the kids.

The children's bathroom has whimsical touches like a cartoon octopus wallpaper.Brittany Chang/Business Insider

The children’s bedroom is as chaotic as the colorful bathroom.

Look up — the children's bedroom has tiny star-like lights.Brittany Chang/Business Insider

Cabins of this price range are typically associated with ultra-luxury cruise ships, which generally provide peaceful and quiet vacation experiences.

The mega-suite has a private hot tub on one of its balconies.Brittany Chang/Business Insider

So, instead of a tranquil and restful high-end stateroom of the same cost, parents who've booked the townhouse must contend with its loud singing staircase and even louder karaoke sessions.

Light from the tall wall of windows floods the living room. Brittany Chang/Business Insider

So, instead of a tranquil and restful high-end stateroom of the same cost, parents who've booked the townhouse must contend with its loud singing staircase and even louder karaoke sessions.

I paid $1,100 to upgrade my flight to first class. It was great, but a few drawbacks made me hesitant to splurge again.

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Wealthy travelers are paying $100,000 a week for the most luxurious cabin on Royal Caribbean's new ship &mdash; see inside the floating mansion with a private hot tub

There’s likely no better example of Icon’s attempt at a family-oriented cabin than its giant Ultimate Family Townhouse.

Travelers have been “quickly” booking the multi-level townhouse for an average of $100,000 a week, a Royal Caribbean spokesperson told Business Insider.

It’s an incredible cost for an incredible suite: At 2,523 square-feet, the multi-floor townhouse is larger than the average US apartment.

The suite’s bottom level is essentially a downstairs patio with loungers and a ping-pong table.

The actual townhouse can be entered through the patio’s curving staircase.

What’s better than one TV? Try three.

If that’s not enough, there’s yet another large screen next to the TV-filled den.

Most cruise cabins have one studio-like bedroom. But as the “ultimate” accommodation, travelers in the townhouse have two bedrooms at their disposal.

Once upstairs, they’re immediately greeted by a suspended mesh-lined lounge and a bright red tube slide.

Continue down the walkway to find the bedrooms, one for adults and the other for kids.

Thankfully, parents don't need to share their bathroom with the kids.

The children’s bedroom is as chaotic as the colorful bathroom.

Cabins of this price range are typically associated with ultra-luxury cruise ships, which generally provide peaceful and quiet vacation experiences.

So, instead of a tranquil and restful high-end stateroom of the same cost, parents who've booked the townhouse must contend with its loud singing staircase and even louder karaoke sessions.

Wealthy travelers are paying $100,000 a week for the most luxurious cabin on Royal Caribbean's new ship — see inside the floating mansion with a private hot tub