Wealthy travelers are flocking to a new luxury cruise ship with a Rolex store, crystal-infused water, and a $190 tasting menu. See inside.

The new cruise line isn't the only one pursuing this concept. Competition could be tough: Popular luxury resort brands like Ritz-Carlton, Four Seasons, and Aman are also building out their own luxury floating hotel portfolios.

Explora is owned by MSC Group, a 53-year-old European cargo shipping giant that already operates a 23-cruise ship fleet under MSC Cruises.

Itineraries in 2024 start at $3,000 per traveler for a six-night January sailing from Miami to Cartagena, Colombia. This price ranges up to $90,050 per person in the largest 3,014-square-foot Owner's Residence on the 25-night cruise from Bridgetown, Barbados to Los Angeles.

Royal Caribbean says its upcoming 1,198-foot-long Icon of the Seas will have 2,805 staterooms for 7,600 travelers.

To compare, Explora's 813-foot-long vessel has 461 cabins, all suites. At double occupancy, this ship can sail with 922 travelers.

But with luxury vessels like the Explora I, these all have an opulent flair. Think lounges with sleek and contemporary designs, infinity pools over the ocean, complimentary access to the spa, and a buffet with raw seafood and lobster tails.

There's a reason the average demographic of its travelers falls in the 50-year-old range: The ship doesn't have any amusement park-like rides filled with screaming children or flashy virtual reality arcades.

Instead, this is where wealthy travelers go to unwind, take in the views from their private balconies, and indulge in fine cigars and rare whiskeys.

This includes crystal-infused water, a sauna, a steam room, and a hydrotherapy pool (as if the ship's four other pools weren't enough).

You might not have to fight any "pool chair hogs" — there are 64 cabanas throughout the ship.

This 70-seat dining venue is helmed by rotating guest chefs, some of whom have led kitchens with Michelin stars. At eight courses with luxurious dishes like cuttlefish tagliatelle with Calvisius Oscietra caviar, the meal will cost an additional $190 or $265 with the wine pairing

Some cruise lines have been introducing a growing number of specialty restaurants on their new ships. Guests dining at these venues have to pay extra, increasing the ships' onboard revenue.

"I'd rather have a few empty beds and get the right guests at the right price. And most of [amenities] are already included so we don't have to upsell," its CEO said.

The menu at Sakura includes wagyu tataki. At Mediterranean-inspired Med Yacht Club, travelers can chomp down on grilled octopus. And at steakhouse Marble and Co Grill, the cooks serve up plates of aged prime rib and potatoes with caviar.

This doesn't include the breakfast room service, which can be ordered the night before using a door hanger.

Instead of self-serving tongs, workers behind the counter fill up travelers' plates with cooked-to-order handmade pastas, sushi, and crab legs.

Music from the overhead self-playing piano fills this space. All of the pianos on the ship are made by Steinway and Sons, which has a partnership with the luxury cruise line.

Besides the legendary piano maker, Explora also has a partnership with Rolex, making its cruise vessel the first in the industry to have a floating Rolex store.

If Swiss watches aren't your thing, you can pick up some items at the neighboring Cartier store instead.

Its indoor gym is supplied with equipment from Technogym's Artis Line where a treadmill will set buyers back $20,250 and an elliptical $15,500.

The smaller outdoor gym also has equipment from the company, including exercise bikes that face the ocean.

The cheapest of these cabins often have no windows.

Ungerer says the ship's smallest 377 square-feet staterooms are the largest entry level accommodations in the luxury cruise market.

There's even an espresso machine hidden in a pull-out shelf and a Dyson hairdryer stored in its own molded drawer.

Think Veuve Clicquot is too cheap for you? Book a higher-end suite instead. There, you'll receive a bottle of Dom Perignon Vintage 2013, perfect for the wealthiest of cruisers.