Wealthy Mercedes customers are flocking to a program that lets them create personalized cars by customizing everything from leather stitching to carpet color — see how
Kristen Lee
- Mercedes has an in-house customization program called Designo Manufaktur.
- You can thoroughly customize your car's paint scheme, interior leather color, headliner, carpets, and more.
- These customized cars are called "Kundenwunschsonderfahrzeug," which translates to "Customer Wish Special Vehicles."
When you drop a small fortune for a nice car, chances are you'll likely also want it personalized to suit your taste. So it's no surprise that demand for Mercedes-Benz's customization program — Designo Manufaktur — is high.
The automaker said in an emailed press release that demand for 2020 model-year personalized cars saw a year-to-date increase of nearly 200%. This means that people are no longer satisfied with just going home with something off the Mercedes lot; they want something tailor-made just for them.
To meet demand, Mercedes expanded options for customization and availability. Now, customers can choose from unique exterior paint colors, interior leather colors, headliners, stitching colors, floor mats, and more.
The customized cars are called "Kundenwunschsonderfahrzeug," which translates to "Customer Wish Special Vehicles."
Keep scrolling to learn more about Designo Manufaktur.
Mercedes has its own in-house customization program called Designo Manufaktur.
With it, you can customize cars such as the E-Class, S-Class, and AMG GT 2-door models.
Here, you can see the 2020 Mercedes-AMG E 63 S wagon in Designo Manufaktur Steel Blue.
The interior is upholstered in AMG Black Exclusive Nappa Leather.
And there’s Deep White contrast stitching.
Designo Manufaktur offers customers unique exterior paint colors and interior leather colors.
There are also special headliners, stitching colors, and unique floor mats available.
It seems like your imagination is the limit.
The Designo Manufaktur Steel Blue is usually found on Mercedes-Benz Sprinter vans.
It’s a very pretty blue, especially for a wagon.
This is a 2020 Mercedes AMG S 63 Cabriolet.
It’s wearing the Designo Manufaktur Deep Green.
Which is from the Mercedes-Benz heritage color portfolio.
Mercedes says classic paints from historic models are also on offer.
Cars from the 1950s and 1960s are fair game.
Inside, the S-Class is upholstered in Light Brown Exclusive Nappa Leather.
It’s a striking color combination.
The shapes found on this door panel are just art.
Mercedes says it won’t publish a full list of Designo Manufaktur options since there isn’t an official list.
Each offer is based on customer request and is likely priced that way, too.
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