While they now mark something of a bygone era, a fleet of YouTube "tea" channels rose to renown in the 2010s, breathlessly covering the resident conflicts of the video giant's beauty community and beyond, all while drumming up substantial traffic and revenues.
Today, a new wave of creators has taken that baton to TikTok, recapping the interpersonal conflicts of prominent creators and chronicling the viral shakeups du jour.
But if YouTube drama was squarely focused on a set cast of characters, TikTok is more scattered and saturated, as everyone has a unique "For You Page." That said, Lia Haberman, a brand advisor and influencer marketing professor, previously told Insider that the platform's duet and stitch features make it uniquely suited for callout commentary and pot-stirring.
Keeping the day's developments succinct has become a calling for a new wave of drama TikTokers. Here are 5 of the most successful, up-to-date ones on the platform.