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In the postwar years, many working women returned to a homemaking role. Fueled in part by the media, they were expected to always look the part of a glamorous housewife.
Oftentimes, only beauticians had the specialized hair products needed to create iconic Marilyn Monroe curls or Linda Darnell waves. So, women headed to the beauty salon, where they would spend hours getting styled and catching up on the latest neighborhood news.
Salons quickly became an iconic symbol of women's leisure time.
Even dogs were treated to a pampering session every now and then.
This good boy also wanted to look like a movie star.
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Men also kept up with trends, modeling hairstyles after popular British bands including The Kinks and The Beatles.
Members of the British pop group The Kinks have their hair styled at a salon.
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Salons' decor modernized and women were given more privacy.
A hair salon in Stockholm, Sweden.
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By the '60s, it was common for a woman to color her hair.
A hair salon in Los Angeles in 1968.
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Women of every age took pride in their hair.
A hairstylist wears another very professional uniform.
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Male hairdressers came to work dressed to impress, too.
A hairdresser checks his appointment book.
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Hairstylists had their own perfectly styled hair, as well as matching uniforms.
Hairdressers wore professional uniforms.
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But if one technique has stayed consistent through time, it is hair washing.
The hair-washing station has had the same set up for decades.
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As time went on, hair curling and drying technology advanced.
The curling wand gave women the perfect hair flip.
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Hair dryers became more inventive, with each new design promising to cut down on drying time.
The JetStream dryer was a complex contraption.
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Even without snack bars, salons were inherently social. The hair-drying station placed women side by side under the rigid-roof hair dryer, the most common dryer of the '50s.
Back in the day, salons were big and took dozens of clients at a time.
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Housewives could get their hair put in rollers and then pass the time over a club sandwich.
A woman watches her stylist put in rollers.
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In some cases, salons even offered full meals.
Enjoying a club sandwich while you wait for your hair to dry sounds like a dream.
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But if you wanted to avoid magazines, you could also just smoke a cigarette and chat.
A pair of women enjoy a complimentary drink and a smoke.
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It was also the place where women could learn about new homemaking trends from the latest magazines.
The salon was the perfect place to get up to speed on the latest trends.
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Women would spend hours getting their hair done, giving them the chance to exchange stories.
Women spend time relaxing while their hair dries.
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The hairstyling profession grew as hair trends required specific techniques and products that often only beauticians had access to.
A student sets the hair of another student in cosmetology class.
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In the 1950s, the media idealized women as being happy homemakers.
A woman shows off a fresh-baked pie to her husband.
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