Trump urges Americans to boycott Goodyear Tire after the company told employees they couldn't wear MAGA hats or any political attire to work

• Goodyear Tire made headlines on Tuesday when a photo of a slide said to be from an employee diversity training was shared online.
• The slide suggested that employees could support Black Lives Matter or other equality-focused causes at work but not specific political ideologies, including President Donald Trump.
• "Don't buy GOODYEAR TIRES," Trump tweeted on Wednesday, sending shares of the company lower.
• In a statement, Goodyear said it supported "both equality and law enforcement," adding that "these are not mutually exclusive."

President Donald Trump on Wednesday urged Americans to boycott Goodyear Tire after a photo of a slide appearing to explain a company policy of not allowing "Make America Great Again" or "Blue Lives Matter" apparel was shared online.

"Don't buy GOODYEAR TIRES - They announced a BAN ON MAGA HATS," he tweeted. "Get better tires for far less! (This is what the Radical Left Democrats do. Two can play the same game, and we have to start playing it now!)."

Shares of Goodyear fell more than 4% before recovering about half of the dip.

On Tuesday, WIBW-TV in Kansas published a photo purporting to show a slide from a diversity training that outlined a Goodyear policy prohibiting employees from wearing Trump campaign, anti-Black Lives Matter, or political apparel at work.

In a statement, Goodyear said the policy was designed to allow employees to promote equity issues — especially in the wake of renewed protests against police brutality and racism in recent months — while avoiding specific political positions.

"Goodyear is committed to fostering an inclusive and respectful workplace where all of our associates can do their best in a spirit of teamwork," the company told WIBW-TV.

"As part of this commitment, we do allow our associates to express their support on racial injustice and other equity issues but ask that they refrain from workplace expressions, verbal or otherwise, in support of political campaigning for any candidate or political party as well as other similar forms of advocacy that fall outside the scope of equity issues."

After Trump's tweet on Wednesday, Goodyear said the slide was not part of a corporate-sponsored training, but it did not go into details about the image's origin.

"Goodyear has always wholeheartedly supported both equality and law enforcement and will continue to do so," it said. "These are not mutually exclusive."

Speaking on CNBC on Wednesday afternoon, more than five hours after the tweet was published, the White House economic adviser Larry Kudlow said he was not aware of the calls for a boycott.

"What did he say about Goodyear?" Kudlow said. "I mean, I don't know this. Maybe I should."

Ohio Sen. Sherrod Brown likened the debacle to the General Motors plant in Lordstown that closed in March despite Trump's promises that it would remain open and provide jobs.

"The President's boycott of Goodyear proves that he simply doesn't care about the workers in Akron - just like he didn't care about the workers he betrayed in Lordstown," he tweeted.