Travis Scott's 'Fortnite' concert was the game's most visually impressive event to date

Travis Scott's first "Fortnite" concert drew in over 12 million viewers."Fortnite"/Epic Games via AussieAntics/YouTube

• On Thursday night, Travis Scott held the first of several virtual concerts in "Fortnite," the battle royale game that has become an integral part of pop culture.
• The concert was both interactive and visually stunning, featuring a giant Travis Scott avatar and a number of different animated effects.
• It was arguably "Fortnite's" biggest, most impressive event to date, drawing in over 12 million viewers and surpassing previous in-game concert events in terms of visual scope.
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Travis Scott recently took his musical talents to what is becoming one of the most popular virtual arenas: "Fortnite," the battle royale game that's now an integral part of the pop culture zeitgeist. The concert, which took place on Thursday night, drew in an audience of over 12 million, making it comparable to the average "Monday Night Football" audience. The performance, which was the first in a series of five Scott will make in "Fortnite," was not only one of the game's biggest audience-wise, but also arguably it's most visually stunning.

Last year's Marshmello "Fortnite" concert gave a glimpse into what a virtual, in-game concert can look like, but Travis Scott's performance was on a whole other level: with a gigantic, animated Scott traversing the island as he performed and stunning visuals supplementing the experience, the concert was truly immersive and testament to "Fortnite's" potential to become more than just a game.