Toyota unveiled a small electric pickup truck that could take on the F-150 Lightning and Ford Maverick

Tim LevinJan 13, 2024, 20:47 IST

The Toyota EPU pickup concept.Toyota

Toyota revealed an electric pickup truck concept on Saturday ahead of the Japan auto show.
The Toyota EPU is a small, battery-powered truck that's about the size of the Ford Maverick.

Unsatisfied with the current selection of electric pickup trucks out there? Toyota may have you covered.

The Japanese automaker just took the wraps off of a new battery-powered truck that's significantly smaller than hulking options from Ford, Rivian, and GMC. The EPU is just a concept for now, so there's no guarantee it'll go into production looking like this — if it ever gets the green light at all.

For purely selfish reasons, I hope the EPU actually goes on sale someday. The US is sorely lacking small pickups that are practical for city slickers like me. And it's especially short on small electric trucks, which would be cheaper and more efficient than expensive behemoths like the Ford F-150 Lightning and GMC Hummer EV.

Take a closer look at the EPU below:

Toyota didn't reveal many details about the EPU.

The Toyota EPU pickup concept.Toyota

It said the EPU is roughly 199 inches long, so it's smaller than a Tacoma.

The Toyota EPU pickup concept.Toyota

The truck looks pretty normal and doesn't exhibit the weird flourishes common in concept vehicles, indicating it may actually be close to production.

The Toyota EPU pickup concept.Toyota

It looks markedly different from another electric pickup concept that Toyota showed off back in 2021.

Toyota electric pickup truck concept.Toyota

Still, the EPU showcases some quirks, like a folding tailgate that doubles as a bed extender.

The Toyota EPU pickup concept.Toyota

Inside, the concept features overlapping displays and a steering yoke.

The Toyota EPU pickup concept.Toyota

The EV truck market is set to explode with new competitors in the next few years as established truck brands like Chevy and Ram — and newcomers like Fisker and Tesla — roll out new models.

The Toyota EPU pickup concept.Toyota

The EV truck market is set to explode with new competitors in the next few years as established truck brands like Chevy and Ram — and newcomers like Fisker and Tesla — roll out new models.

Toyota is showing off the EPU at the Japan Mobility Show this week, so we may learn more about it soon.

The Toyota EPU pickup concept.Toyota

Electric car prices are plummeting but these 4 models are still selling for above sticker price

Cookies on the Business Insider India website

Toyota unveiled a small electric pickup truck that could take on the F-150 Lightning and Ford Maverick

Toyota didn't reveal many details about the EPU.

It said the EPU is roughly 199 inches long, so it's smaller than a Tacoma.

The truck looks pretty normal and doesn't exhibit the weird flourishes common in concept vehicles, indicating it may actually be close to production.

It looks markedly different from another electric pickup concept that Toyota showed off back in 2021.

Still, the EPU showcases some quirks, like a folding tailgate that doubles as a bed extender.

Inside, the concept features overlapping displays and a steering yoke.

The EV truck market is set to explode with new competitors in the next few years as established truck brands like Chevy and Ram — and newcomers like Fisker and Tesla — roll out new models.

Toyota is showing off the EPU at the Japan Mobility Show this week, so we may learn more about it soon.