TikTok's 'baby name consultants' charge up to $30,000 to help parents name their newborns: report

• On TikTok, creators rake in hundreds of thousands of views discussing baby names.
• Some, called "baby name consultants," charge big bucks to help parents name their kids, Vox reported.

A name might be the only birthday gift people keep their entire life — and some parents feel an overwhelming pressure to get their kid's name just right.

If they go the trendy route, parents risk making their child one of the millions of other kids with the same name, like "Emily," as The New York Times recently reported.

But if they skew unique, they could open themselves up to ridicule, perhaps even becoming the subject of one of many Facebook pages — including "that name is a tragedeigh" — that rag on bad baby names.

For those parents seeking help navigating baby-name minefields, some TikTok creators and "baby name consultants" have stepped up to offer assistance. According to Vox's Rebecca Jennings, a community of consultants is dedicated to helping parents pick out the perfect name.

One such consultant, Colleen Slagen, who runs the account @NamingBebe, told Vox she offers three packages for expecting parents. On the lowest end at $99, she provides a video consultation with 16 name options. Eight name options, with "extensive name analysis," will cost parents $175. At the highest end, for $250, she offers a 16-name package with name analysis.

"For some people, [baby naming] is naturally a fun process, and for others, it's actually very stressful, because they haven't spent the last 30 years of their lives thinking about baby names," Slagen told Vox.

Taylor A. Humphrey, another consultant who spoke with Vox, runs the consulting firm, What's in a Baby Name.

Slagen and Humphrey did not immediately respond to Insider's request for comment.

According to Vox, Humphrey works with influencers and public figures, bringing in anywhere between $350 for your run-of-the-mill baby name suggestions, and $30,000 for "baby name branding," which helps people in the public eye choose a name that reflects their personal brand."

According to the firm's website, parents can choose personalized packages that include "Instagram-ready" baby name lists or, in some cases, having a genealogist compose a list of names from "the deep recesses of your family tree."

Humphrey, Vox reported, has been in the business since 2018 and has done thousands of consultations, a nod to the increased pressure on picking the perfect name.

"There's so much anxiety around what used to be a very mundane part of life," Humphrey told Vox.