TikTok star Bryce Hall has become a notorious internet menace. Here's how he methodically built his brand, from peeing off a balcony to pandemic partying.

Unlike millennial social media stars who usually got their start on YouTube, Hall represents a younger class of influencers who branched out immediately and built audiences across platforms, which would prove successful as the apps grew in popularity.

Hall started on Vine, the short-form video predecessor to TikTok, and Musical.ly, the lip-sync platform that was absorbed into and became TikTok in 2018. He was also active on Instagram, Twitter, Snapchat, and other platforms as his numbers grew.

Hall later said he was bullied in high school, which led to his increase in social media activity, especially livestreaming on YouNow, a broadcasting platform that was especially popular for teenagers before the rise of Instagram Live.

Some (very) early Instagram posts of Hall's show his dedication to building an audience as a young high schooler. In 2014, he captioned selfies with "thanks for 1k" and "Everyone add me on snapchat! I'll try to post daily stories!"

Up until he grew enough of a fanbase to move to LA, Hall mostly posted selfies from home in Maryland, in the suburbs outside Baltimore. He attended early social media conventions like Press Play on the east coast, where he started to meet and collaborate with other creators.

The name 'Michael Weist' may be synonymous with TanaCon, the failed influencer convention he organized with YouTuber Tana Mongeau. But a year after Mongeau's 3-day planned event in Anaheim crumbled, Weist was featured in a Hulu documentary alongside Hall, who had been his client in 2017, along with other aspiring social media stars.

Hall was shown collaborating with other rising creators on dance videos and sponsored posts, which he was portrayed as reluctant to do without Weist's stern guidance. At the time, he was a popular personality on Musical.ly, the app that would transition to TikTok in 2018, so Hall was already seen interacting with fans on tour and at meet-and-greets.

In the documentary, which mostly focuses on a Tennessee teenager trying to grow his following, there are just glimpses of Hall until a legal fight breaks out between him and Weist, which began when Hall accused Weist of deleting his vlog channel and hacking his Twitter.

In "Jawline," Weist claims that he professionally separated from Hall after Hall and Barone were verbally abusive toward Weist's mother and grandmother, with Weist specifically claiming Hall told Weist's grandmother he would "f---ing kill her."

On November 1, 2017, Hall tweeted out accusing Weist of hacking his Twitter account, and he also claims that Weist touched him inappropriately, writing "Managers who touch their clients in ways they don't wanna be touched hide the truth by hacking their Twitter accounts."

In "Jawline," Weist is shown replying to a text about suing Hall by stating that he would sue his former client for $5 million. Weist did sue Hall and Barone for defamation, although it was settled outside of court, and Hall publicly apologized to Weist.

"I made some harsh statements about Michael and regret making those statements, including any suggestion of sexual assault. I am sorry for what happened and I am glad it is over," Hall's statement reads.

Playlist Live, an influencer convention that draws thousands of teen fans, was a staple of Hall's yearly fan interactions by 2017. That year, the convention was held in Washington, D.C. in early September, in addition to its usual Orlando, Florida meet-up.

During and after the weekend the convention was held, Hall became the subject of rumors about him peeing off a balcony in the Marriott the convention was held at, which resulted in him being banned from the convention. Rumors have varied, with some people saying Hall peed onto fans waiting below.

Hall addressed the incident in a YouTube video in November 2017.

"It was like 4 a.m., you know, I drank some apple juice and I don't know, this apple juice kind of took over my body in a sense and people were daring me, like the people I was with, who are bad influences by the way, they were daring me to pee off the balcony," Hall said, seemingly referring to alcohol as apple juice.

"And you know, when you drink a lot of apple juice, you have to pee a lot. And you know, my mind wasn't in the right and I just said 'Hey, there's a balcony right here to my left' and everyone was like 'Do it, you won't,' and then I kind of did it with my dumb ass."

Hall said that since it was so late, there were no fans waiting below the balcony, because everyone was asleep, so he didn't actually pee on anyone. He apologized to Playlist and said he was still banned from the convention.

Back when he fought with Mongeau, Hall was dismissed by bigger creators as a "Musical.ly star." But once Musical.ly became TikTok in 2018 and the app surpassed expectations, becoming a cultural phenomenon and a major attention driver for influencers, Hall's status was quickly on the rise.

He currently has more than 13 million followers on TikTok and he reunited with some of his former Musical.ly star friends like Tayler Holder and Blake Gray to form the Sway House, a TikTok collective second only in popularity to the Hype House, which previously included D'Amelio and Addison Rae on its roster.

Sway House is known as the frattier of the two houses, and Hall is its unofficial leader, being the most popular member of the group.

In a modern Shakespearian match-up, Sway and Hype House often feud, with Hall challenging Hype House creator Thomas Petrou to a boxing match (Petrou declined) and Hall teaming up with Sway boy Josh Richards for a diss track about Hype House member Lil Huddy's alleged cheating called "Still Softish."

The antics have been successful attention drivers, and the Sway House members inhabit massive LA mansions, bankrolled by Talent X, a management group that oversees Hall and his housemates. Hall is also heavily involved with Triller, a TikTok competitor that is staging a comeback fight between Mike Tyson and Roy Jones Jr.

Some of the first big news to come out of the Sway House was when the New York Times reported on the chaos that Hall and his friends were creating for their neighbors in Bel Air. After Talent X rented out a mega-mansion for the boys to party in, neighbors told the Times that their once-quiet street had become a war zone.

Neighbors described constant loud partying, endless delivery drivers and Amazon packages clogging up the street, the sound of people throwing up late at night, and zombie-like teenagers standing around at all hours. Some neighbors said that teenage girls would show up on their doorstep, mistaking their house for the Sway House.

Hall and his friends moved after the Times piece came out, attributing their new address to fans finding the old one and showing up unexpectedly. Currently, Hall and two other Sway House members live in a rented home in the Hollywood Hills, while the Sway House as a collective continues to live, work, and party in other rented mansions in the LA area.

In December 2019, Hall capitalized off his party animal reputation by creating a line of Party Animal merchandise, which includes sweatshirts with a logo for "Party Animal University," or PAU, which Hall now references regularly.

Hall may have established himself as a major player in mainstream TikTok, but he's nothing compared to the star power of D'Amelio, her older sister Dixie, and Addison Rae Easterling. Fortunately, Hall has clung to some of Easterling's genuine celebrity fame (she's close buddies with Kourtney Kardashian and her kids) by having a complicated relationship with her.

"Braddison" have never confirmed they're actually dating, but like D'Amelio and Lil Huddy, the internet is more than convinced. Hall and Easterling have been spotted on outings together, have posted lots of cutesy Instagram pictures and TikTok collaborations, and posted themselves sharing a 2020 New Year's Eve kiss.

However, throughout Hall's scandals, the pair's sometimes enthusiastic public flirting has grown sour. After attending a Black Lives Matter protest together (Hall also donated $30,000 to the NAACP), rumors that Hall and Easterling were together again swirled, but after a Twitter fight, the status of their relationship is unclear.

Seeing both male and female strippers dance on Hall during his 21st birthday party also fueled speculation about their relationship. Hall has also stated that Easterling is the best girl he's ever been with and that she made him act "not problematic."

Many TikTok stars and influencers have raised eyebrows and drawn condemnation for their refusal to adhere to social distancing guidelines during the pandemic, despite COVID-19 cases continuing to spike in California and Los Angeles County, where many of them live, socialize, and create content together.

Hall has been involved some of the worst influencer COVID-19 mishaps, starting in May when he took a road trip with some other Sway boys into Texas for Airbnb partying. Disaster struck on May 25 when Hall, then 20, and Jaden Hossler, 19, were arrested in Giddings, Texas on drug-related charges.

Specifically, Hall was alleged to be in possession of less than 2 of marijuana.

Hossler was charged with a second-degree felony, punishable by two to 20 years in state prison or a fine of up to $10,000, while Hall was charged with a class B misdemeanor in Texas, punishable by up to 180 days in county jail or a fine of up to $2,000. Neither Sway House member has faced jail time.

Hall apologized in June for tweeting about a divide in the TikTok community that ended up focusing most of the backlash on him, for suggesting that straight celebrity TikTokers like himself are being unfairly stigmatized for their sexuality.

"What is 'straight' TikTok and why does everyone hate it," Hall tweeted and quickly deleted. "We are on the cusp of ending homophobia and now we're introducing heterophobia? What the f--- is 2020."

The divide between "straight" and "alt" TikTok is a tongue-in-cheek joke among TikTok users. "Straight" TikTok doesn't have as much to do with actually being straight (a lot of people label James Charles, a gay YouTuber, of being in straight TikTok) as it does with being a major LA influencer who does TikTok dances and maintains a kid audience on the platform.

"Alt" TikTok claims most of the underground memes, humor, and soundbites on the platform that have come to define the quirky side of the app. It's populated by a lot of queer-identifying individuals, but a lot of straight creators and fans, too. So it's not an issue of LGBTQ TikTok users versus straight influencers, as Hall implied.

Hall officially breached mainstream news status with his latest stunt — perhaps inspired by his friend Jake Paul, who had just gotten media attention for his own large party, Hall elevated his previous house parties to a major Encino birthday bash that drew well over 100 maskless influencers and young LA residents to a mansion rager.

In the week following his party, LA officials took notice of Hall's resistance to police warnings that he stop hosting large gatherings. Along with a few other mansions in the LA area that Mayor Eric Garcetti described as "nightclubs in the hills," Hall's rented residence with two other Sway boys had its electricity shut off.

Hall later complained that the LA heat was bothering him, which other influencers like Elijah Daniel poked fun at, since Hall received multiple posted notices at his home warning him of the consequences of a utilities shutoff if he continued to party.

As attention from angry critics over his reckless behavior dies down, fans and critics are waiting for Hall's next stunt.