TikTok star Bryce Hall has become a notorious internet menace. Here's how he methodically built his brand, from peeing off a balcony to pandemic partying.

Bryce Hall recently turned 21 with a headline-worthy bash in Encino, but he's been actively building an online reputation since 2014, when he was just 15.Screenshot Instagram/@brycehall

• Bryce Hall is a rising star and among teenagers' favorite internet celebrities. On TikTok alone he has more than 13 million followers.
• He's cultivated a reputation as a nonstop partier who frequently gets into trouble, earning him comparisons to YouTube provocateur Jake Paul.
• Most recently Hall attracted national attention, and a utilities shutoff ordered by LA officials, for throwing a massive birthday party during the coronavirus pandemic.
• He's become internet tabloid fodder for everything from cheating and assault allegations to peeing off a balcony at Playlist Live, which got him banned from the influencer convention.

As TikTok has exploded in popularity, so have its stars. 21-year-old Bryce Hall, the patriarch of the TikTok creator collective the Sway House, has emerged as a main character of the new TikTok ecosystem. But unlike Charli D'Amelio, Hall isn't known for his corporate appeal or sweet disposition.

Hall has branded himself the biggest troublemaker of his TikTok class. Most recently, his incessant partying in the Hollywood Hills made him a target of Los Angeles officials when his wild birthday rager with well over 100 maskless guests in Encino resulted in Hall's utilities being shut off.

But before Hall was TikTok dancing in the dark, he had already emerged as a polarizing social media figure, becoming an It Boy on the apps Musical.ly, Vine, and YouNow. His antics were smaller scale, like peeing off a balcony at a Playlist Live influencer convention, but still resulted in consequences (getting permanently banned).

Despite his growing notoriety as a trash-talking party fixture, an alleged serial cheater, and a would-be frat president, Hall has only continued to flourish in the influencer scene. Here's how Hall went from a 15-year-old livestreaming in Maryland to an A-list influencer throwing massive gatherings in LA.