This Swedish startup wants to be the Ikea of EVs with tiny, flat-pack cars that cost $11,000

Tim LevinMay 30, 2023, 23:17 IST

The Luvly O is the startup's first electric car. It launches later in 2023.Luvly

Swedish startup Luvly is working on tiny electric cars for urban environments.
The Luvly O, its first car, will cost around $10,700 and offer 60 miles of range.

If Ikea made an electric vehicle, it might look a little something like the Luvly O.

The Swedish startup is looking to sell customers on tiny urban EVs that are kinder to the planet and contribute less to congestion than buzzy models like, say, a Ford F-150 Lightning or Tesla Model Y.

What makes the Luvly O different from other little EVs? The idea is to flat-pack each car's parts — much like an Ikea Malm, Kallax, or Billy — and then assemble them at "microfactories" close to customers, cutting down on shipping emissions and costs.

Learn all about the Luvly O below:

Luvly was founded in 2015 and the O is its first model. It'll launch in the second half of 2023, Luvly says.

The Luvly OLuvly

The adorable little EV aims to solve some big problems by being more affordable, more efficient, and safer than other electric offerings.

The Luvly OLuvly

"Luvly was founded on the belief that the negative aspects of cars - environmental harm, cost, danger to pedestrians and other road-users, space inefficiency - can be mitigated by combining modern technological solutions with futuristic design," Håkan Lutz, CEO and founder of Luvly, said.

The Luvly OLuvly

"Luvly was founded on the belief that the negative aspects of cars - environmental harm, cost, danger to pedestrians and other road-users, space inefficiency - can be mitigated by combining modern technological solutions with futuristic design," Håkan Lutz, CEO and founder of Luvly, said.

The car will cost around 10,000 euros, the equivalent of roughly $10,700.

The Luvly OLuvly

It'll have a top speed of roughly 56 mph, so it'll work for highway stints. Better make them short, though, because the Luvly O will only offer around 60 miles of range.

The Luvly OLuvly

It'll have a top speed of roughly 56 mph, so it'll work for highway stints. Better make them short, though, because the Luvly O will only offer around 60 miles of range.

Its batteries are removable, meaning owners can swap in fully charged ones rather than waiting at a charging station.

The Luvly OLuvly

At roughly the size of a Smart Car, parking should be a breeze.

The Luvly OLuvly

Luvly says more urban models are coming down the line.

The Luvly OLuvly

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This Swedish startup wants to be the Ikea of EVs with tiny, flat-pack cars that cost $11,000

Luvly was founded in 2015 and the O is its first model. It'll launch in the second half of 2023, Luvly says.

The adorable little EV aims to solve some big problems by being more affordable, more efficient, and safer than other electric offerings.

"Luvly was founded on the belief that the negative aspects of cars - environmental harm, cost, danger to pedestrians and other road-users, space inefficiency - can be mitigated by combining modern technological solutions with futuristic design," Håkan Lutz, CEO and founder of Luvly, said.

The car will cost around 10,000 euros, the equivalent of roughly $10,700.

It'll have a top speed of roughly 56 mph, so it'll work for highway stints. Better make them short, though, because the Luvly O will only offer around 60 miles of range.

Its batteries are removable, meaning owners can swap in fully charged ones rather than waiting at a charging station.

At roughly the size of a Smart Car, parking should be a breeze.

Luvly says more urban models are coming down the line.