This personalized haircare startup makes shampoo and conditioner for your specific needs and goals — and it actually works

When you buy through our links, we may earn money from our affiliate partners. Learn more.

Prose

• Most hair-care options on the market aren't fully catered to your specific hair needs and goals.
• The made-to-order shampoo, conditioner, and hair masks (from $25) from Prose are.
• These effective, safe, and personalized hair-care products are made possible through its online quiz and feedback platform, which you can learn more about below.
• I went through the process and truthfully, I didn't love my first formulation. However, after giving Prose a second try and tweaking my formulation, I'm convinced of the power of personalization.

Friends can share secrets, food, and maybe if they're lucky, even jeans a la "Sisterhood of the Traveling Pants." One thing my friends and I can't really share is shampoo.

With all the different types of hair out there, a one-size-fits-all hair-care product is surely a myth. What makes my medium-thick, mostly straight hair soft, shiny, and strong may have a different effect on my friend's coarse and wavy hair.

And outside of hair type, many hair-care products fail to consider external factors like environment and stress levels. Increasing awareness about ingredient safety is also causing people to doubt their current shampoo and conditioner.

Personalization is proving to be a successful service as people seek solutions that are fully, not just "kind of" or "mostly" catered to their needs. In the world of hair, Prose is the company from which to buy your personalized hair-care products.

The founders of Prose took their experiences in marketing, digital strategy, and R&D roles at consumer product companies like Procter & Gamble and L'Oréal to help define Prose's data-driven and ingredient-centric business model.

With dozens of different data points and high-quality, highly effective ingredients at its disposal, it can create a unique formulation suited to your hair type, hair goals, lifestyle, and environment, starting at $25 a bottle.

If you're curious about how the process works and whether Prose's personalized shampoo and conditioner really work, read on. You can try it for yourself at the link below. As I discovered myself, the company will follow through on its 100% satisfaction guarantee to make sure you have the best personalized hair-care experience.