- I recently visited McDonald's while on a trip to Seoul, South Korea.
- The bulgogi burger was the best item I tried on McDonald's South Korean menu.
- In some ways, the bulgogi burger reminded me of the iconic Big Mac. It's a compact burger, without too many toppings, that packs a punch thanks to its distinctive flavor.
- Visit Business Insider's homepage for more stories.
Some people might scoff at the idea of visiting American fast-food giant McDonald's while in South Korea, a country with an abundance of cheap, delicious food.
But, I would argue that visiting McDonald's restaurants around the world offers a unique look into how the fast-food chain tweaks its menu to match local tastes.
Overall, my recent trips to McDonald's locations in Seoul were a bit of a disappointment. The mozzarella stick-topped burger was a downright nightmare, while other aspects of the chain simply reminded me of the US.
However, if you're a fast-food fan visiting McDonald's in South Korea, there is one menu item I would recommend you order. McDonald's bulgogi burger is the perfect example of how the chain has adapted the menu to win over locals - and a pretty tasty example at that.