These are the 20 car brands with the most loyal customers

2021 Subaru Crosstrek Sport.Subaru

• J.D. Power announced its second-annual ranking of the car companies with the best brand loyalty on Wednesday.
• Subaru, Toyota, and Honda claimed the top three spots, with roughly six in 10 drivers going back to the brands for their next car purchase.
• The worst performer was Fiat, which earned a loyalty rate of just over 10%.

It's becoming harder and harder to pry drivers away from their beloved car brands, a new study suggests.

J.D. Power, the consumer-insights and analytics company, has released its second-annual report on brand loyalty in the car industry. The company studied car purchases made between June 2019 and May 2020, and analyzed what percentage of vehicle owners chose the same brand when buying a new car or trading up.

When it came to luxury cars, Lexus snagged the top spot for the second year in a row, with 48% of drivers coming back to the brand. In the mass-market category, some of the brands with the best loyalty rates were Toyota, Honda, Ford, and Kia.

Although the top dogs had loyalty rates of more than 60%, some brands did not fare nearly as well. Fiat was the worst performer, with the study concluding that only around one in 10 Fiat owners returned to the brand for their next purchase.

Keep scrolling to see which 20 brands have the highest loyalty rates among drivers, according to J.D. Power.