THE STYLE SERIES: A UK-based entrepreneur explains why he's using his swimsuit brand to help save the elephants

Oliver Tomalin, a cofounder of swimwear line Love Brand.Love Brand

• Oliver Tomalin and his wife Rose are the founders of UK-based swimwear company Love Brand.
• Love Brand prides itself on being rooted in environmentalism, creating products made with sustainable materials and donating a portion of its proceeds to elephant conservation.
• In an interview with Business Insider, Tomalin talks about his entrepreneurial journey and his mission to raise awareness about the dwindling population of the world's elephants.
• This is part of Business Insider's "The Style Series," highlighting fashion entrepreneurs around the world.

Love Brand, a men's swimwear line founded in 2010 by Oliver Tomalin, wants to save the elephants.

The brand's mission is to help raise awareness about elephant conservation efforts; it also donates a portion of its revenues to charities and causes focused on preserving the elephant population.

But the man behind Love Brand didn't set out intending to start a business rooted in environmentalism — or even to helm a swimwear company. Tomalin, who dropped out of Edinburgh University, studied architectural design. His first major business venture was a shoe company, before he and his now-wife Rose decided to pivot to making swimsuits.

In an interview with Business Insider, Tomalin recounts his entrepreneurial journey and explains why he eventually decided to focus his brand on elephant conservation.