The rise of Sienna Mae Gomez, the TikTok star who's been accused of sexually assaulting her ex-boyfriend Jack Wright

• TikToker Sienna Mae Gomez has recently denied allegations of sexual assault and verbal abuse.
• The 17-year-old star had a swift rise to fame, gaining millions of followers after a viral video.
• She was named one of TikTok's Latinx Trailblazers in 2020 and has a partnership with Maybelline.

Sienna Mae Gomez, the body-positive TikToker with over 21 million total followers on her two TikTok accounts, has recently been embroiled in controversy following allegations that she sexually assaulted Jack Wright, another TikToker with 8.5 million followers and Gomez's ex-boyfriend.

Gomez has denied the allegations in multiple statements on social media and in an emailed statement previously sent to Insider.

The 17-year-old TikTok star and competitive dancer currently has 14.5 million followers on her main account @siennamae and has grown to become one of the platform's biggest influencers after one of her videos went viral in August 2020, catapulting her to online stardom.

In the time since, she's signed with a talent agency, partnered with cosmetics brand Maybelline, and become a starring member of Netflix's upcoming Hype House reality series following the TikTok content collective.

Gomez is one of TikTok's biggest stars, known for body-positive content on the platform.

Sienna Mae Gomez's built a brand around body positivity after going viral in August 2020

Gomez has two TikTok accounts: her main, @siennamae, which has 14.5 million followers, and her side account, @siennamaegomezz, which has 7.4 million followers. The video archive on her side account dates back to July 2019, while the first publicly available video on her main account is from August 2020.

Gomez told Digiday in a podcast interview that her following exploded after her August 2020 video dancing to "WAP" in sweatpants went viral (to date, it has over 3.5 million likes). At the time, the @siennamae account (which formerly had the handle @spicylatina) was her side account meant for close friends. But soon, it was gaining millions of followers.

From there, she began to gain a reputation for posting body-positive content, although some of her other videos, including one from August 2020 in which she acts out a scenario of trying to get over a boy, went viral around the same time as well.

The account that she posted the "WAP" video on eventually became her main account.

"AHHH GUYS I've literally gained more followers on this acc in one week than I did on my 'main acc' in 1.5 years," she wrote in an on-screen caption in an August 2020 TikTok post.

Gomez was named one of TikTok's Latinx Trailblazers in September 2020

In honor of Latinx Heritage Month, TikTok named 12 Latinx Trailblazers on its platform in September 2020. Gomez, alongside other TikTokers like @adamrayokay, @devonrodriguezart, @spencerx, was one of the 12 creators honored with the accolade.

According to a TikTok blog post about the company's plans for Latinx Heritage Month, the creators were nominated by the TikTok community as "the next-generation of Latinx digital entertainment leaders."

The blog post Gomez as a creator who "focuses on body-positive TikTok videos and promotion of self-love."

In October 2020, Gomez signed with talent agency ICM Partners

Tubefilter reported that in October 2020, Gomez - who at the time had 5 million followers that she had amassed in the time since her August 2020 video went viral - had signed with the talent agency ICM Partners. Gomez told Insider in an interview at the time that she was contacted by several major talent agencies, but chose ICM Partners because she felt it best aligned with her vision.

Gomez also told Insider at the time that she was focused on finishing high school and attending university in Los Angeles. However, she also spoke about expanding her career into acting, merchandise, and dance, hoping to one day launch a size-inclusive clothing line.

By 2021, she had a partnership with Maybelline

In 2021, Gomez partnered with Maybelline as an ambassador, telling Crookes Magazine that she would be working with the cosmetics brand on digital campaigns and social content.

"It's the first time in Maybelline history that they have enlisted a Gen Z, Latinx, digital-first talent for a long-term partnership," she told Crookes Magazine.

She's one of the TikTokers starring in Netflix's Hype House series

Netflix announced in April that it was making a series about the Hype House, one of TikTok's first, most popular influencer collectives.

Both Gomez and Wright are set to appear in the unscripted reality series alongside other members including Thomas Petrou, Kouvr Annon, and Chase Hudson. Together, the cast for the series has a combined follower count of over 126 million.

"thank u @thehypehousela for letting me b in ur show even tho I'm not quite an official member," Gomez wrote in the caption of an Instagram post about her involvement in the series.

There's currently no set release date or trailer for the Netflix series.

Gomez became embroiled in sexual assault allegations in late May

On Sunday, May 30, Mason Rizzo - a fellow TikToker and friend of Gomez's ex-boyfriend Wright, who will also star in the Hype House series - tweeted a screenshot of a Notes app statement that accused Gomez of sexual misconduct and included claims that she was verbally abusive.

Wright's twin brother James quote-retweeted Rizzo's tweet, saying, "this is why 'I couldn't just let it go and stay out of it.'"

Both James and Rizzo have since deleted their tweets, and Rizzo later tweeted a statement saying that the Gomez and Wright families would be handling the situation off of social media.

Gomez denied the allegations on Monday night in a statement, saying that she and Jack would be taking the situation offline.

A spokesperson for Gomez denied all allegations against her in a statement to Insider.

Jack also posted a statement on Instagram on Wednesday, saying that "sexual assault is a serious matter that has real consequences" and that he encourages his "childhood friend Sienna to get the support and help that she needs."

Gomez has posted multiple videos on YouTube and Instagram further denying the allegations. In a video posted on Friday, Gomez also addressed footage that surfaced on TikTok and purported to show her sexually assaulting Jack, saying that the clip just showed them kissing and had been taken out of context. "Within the boundaries of our relationship, this was normal," she said.

Gomez did not immediately respond to Insider's request for comment for this story. The Wright brothers did not immediately respond to Insider's requests for comment.

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