The late founder of Hawaiian Tropic built an empire off his tanning lotions. The beachfront mansion where he threw celebrity parties is on the market for $5.99 million — take a look inside.

Amanda GohDec 12, 2022, 11:12 IST

The exterior of the house.HomeFx

The beachfront estate of late Hawaiian Tropic founder Ron Rice is on the market for $5.99 million.
The mansion was built to entertain, with three pools, two bars, and unblocked ocean views.

Ron Rice, the late founder of Hawaiian Tropic, built an empire on suntan lotions. The Florida mansion where he hosted celebrity parties is now on the market for $5.99 million.

Ron Rice and models attend Westin Kauai Celebrity Sports Invitational on October 8, 1988 at the Westin Kauai Resort in Kauai, Hawaii.Ron Galella/Ron Galella Collection via Getty Images

Ron Rice, the late founder of Hawaiian Tropic, built an empire on suntan lotions. The Florida mansion where he hosted celebrity parties is now on the market for $5.99 million.

The estate was completed in 1987, per the listing. This is the first time the house has been on the market.

The exterior of the house.HomeFx

Rice grew up in the Blue Ridge Mountains of North Carolina, far from the sea and the sandy beaches associated with his brand.

The main living area. Rice put all his favorite possessions on display so he could enjoy them everyday.HomeFx

Rice filled his home with life-sized animal sculptures, framed pictures of pageant competitors, and eclectic furniture.

Among the things that Rice kept was the garbage can in which he first created the Hawaiian Tropic suntan lotion formula (bottom right).HomeFx

While the interiors of the 12,414-square-foot mansion are primarily made out of wood, the stones on the outside of the house were imported from North Carolina, Navarra said.

The kitchen area.HomeFx

While the interiors of the 12,414-square-foot mansion are primarily made out of wood, the stones on the outside of the house were imported from North Carolina, Navarra said.

Part of Hawaiian Tropic's success can be attributed to Rice's guerilla marketing tactics, which included running beauty pageants, sponsoring race-car drivers, and securing product placements in Hollywood films.

A bar area for entertaining guests. Rice kept framed photos of some of his pageant models around the house.HomeFx

Part of Hawaiian Tropic's success can be attributed to Rice's guerilla marketing tactics, which included running beauty pageants, sponsoring race-car drivers, and securing product placements in Hollywood films.

Rice's mansion was designed for entertaining, and the founder put it to work.

The indoor pool is flanked by two angel statues. It is connected to one of the two outdoor pools.HomeFx

There are four bedrooms in the house. The primary suite has 180-degree views of the ocean.

The master suite has unblocked views of the open sea.HomeFx

Navarra says this is the first time he's seen so much buzz about a property.

The primary suite bathroom is covered in mirrored walls and comes with a sauna and a jacuzzi.HomeFx

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The late founder of Hawaiian Tropic built an empire off his tanning lotions. The beachfront mansion where he threw celebrity parties is on the market for $5.99 million &mdash; take a look inside.

Ron Rice, the late founder of Hawaiian Tropic, built an empire on suntan lotions. The Florida mansion where he hosted celebrity parties is now on the market for $5.99 million.

The estate was completed in 1987, per the listing. This is the first time the house has been on the market.

Rice grew up in the Blue Ridge Mountains of North Carolina, far from the sea and the sandy beaches associated with his brand.

Rice filled his home with life-sized animal sculptures, framed pictures of pageant competitors, and eclectic furniture.

While the interiors of the 12,414-square-foot mansion are primarily made out of wood, the stones on the outside of the house were imported from North Carolina, Navarra said.

Part of Hawaiian Tropic's success can be attributed to Rice's guerilla marketing tactics, which included running beauty pageants, sponsoring race-car drivers, and securing product placements in Hollywood films.

Rice's mansion was designed for entertaining, and the founder put it to work.

There are four bedrooms in the house. The primary suite has 180-degree views of the ocean.

Navarra says this is the first time he's seen so much buzz about a property.

The late founder of Hawaiian Tropic built an empire off his tanning lotions. The beachfront mansion where he threw celebrity parties is on the market for $5.99 million — take a look inside.