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The creator of the internet-famous strawberry dress is now selling matching masks and headscarves

Aug 26, 2020, 02:21 IST
Insider
Model Tess Holliday wears the Lirika Matoshi strawberry-print dress to the 2020 Grammy Awards.Axelle/Bauer-Griffin/Getty Images
  • Designer Lirika Matoshi has added sparkling face masks and headscarves to her strawberry-print fashion collection.
  • The pieces retail for $50 each, and can be purchased on the designer's website.
  • Both garments are also sold in pink and black colorways.
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Fans of the popular strawberry-print dress can now add matching accessories to their collections.

On Tuesday, designer brand Lirika Matoshi announced on Instagram that it's now selling strawberry-print headscarves in pink and black colorways. The scarves, which retail for $50 each, are made from polyamide tulle and embellished with glitter strawberries.

According to the designer's website, only "a very limited run" of these scarves were created.

Because the materials used to create the headscarves are delicate, the garments must be handwashed or cleaned with a steaming device.

The same goes for the brand's strawberry-print face masks, which retail for $50 each and are sold in black and pink colors. The outside of each mask is made with glitter and polyamide tulle, though a cotton layer is attached inside each mask. According to the designer's website, these "non-medical" face coverings are also being sold as limited-edition items.

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The Centers for Disease Control and Prevention (CDC) currently recommends that people wear cloth face coverings in public spaces where keeping a distance of six feet from others is difficult.

Both the masks and scarves perfectly match Lirika Matoshi's strawberry-print dresses, which are undoubtedly "summer's hottest TikTok fashion item," as Insider's Palmer Haasch previously reported.

A $490 pink version of the dress was first released in summer 2019, but became more popular this year, likely "due to the fact that it plays into existing online trends" such as the cottagecore aesthetic that's "built on a soft, idealized pastoral lifestyle," according to Haasch.

Model Tess Holliday has also been credited with popularizing the dress after she wore it to the 2020 Grammy Awards in January. Lirika Matoshi has now released a $490 black version of the dress as well.

Representatives for Lirika Matoshi did not immediately respond to Insider's request for comment.

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