Thelife- The annual Oprah's Favorite Things 2020 list went live on Friday.
- In this year's roundup, Winfrey included the popular Telfar Shopping Bag, which ranges from $150 to $257 and has been dubbed the "Bushwick Birkin."
- The medium Shopping Bag was available on Amazon as part of Oprah's Favorite Things, and it sold out on Friday.
- Since its release in 2014, the handbag has been worn by celebrities including Alexandria Ocasio-Cortez, Selena Gomez, and Bella Hadid.
In 2014, designer Telfar Clemens held a
Shortly after its release in 2014, the Telfar Shopping Bag gained status as an "it" bag of sorts among young generations of creatives, entrepreneurs, and celebrities, according to The Cut, for being practical — the medium and large sizes of the purse can fit a laptop and other essentials — but also stylish, and reminiscent of luxury
The bag has also been dubbed the "Bushwick Birkin." The nickname references a neighborhood in Brooklyn, New York, and is a play on the famous handbag from Hermès. In comparison to the high-end Birkin bags, the logo-stamped Telfar Shopping Bags are more affordable — when they're in stock on the designer's website, they range from $150 to $257.
Most recently, the Telfar Shopping Bag earned a place on the coveted Oprah's Favorite Things 2020 List.
"We're so excited about having the bag," Winfrey told Insider via email.
Winfrey added that she appreciates the Shopping Bag's "craftsmanship and the thought that went into making it so superior."
Telfar's Shopping Bag is one of the many products included on Oprah's Favorite Things list that's from a Black-owned business.
"It is my hope that this year's list will inspire you to express your gratitude for the people that matter most. And to support more Black-owned businesses all year round," Winfrey said in an article from Oprah Magazine announcing the gift guide.
All of the products included on Oprah's Favorite Things 2020 are listed on Amazon, which marks a first for the Telfar Shopping Bag, an item that was previously only available on the designer's website at specific "drop" times.
Since going live on Friday, the Telfar medium Shopping Bag on Amazon had sold out in the four colors that were available.
Since making its debut in 2014, Telfar's shopping bag has been a hit among public figures and celebrities
In August, Democratic Rep. Alexandria Ocasio-Cortez took to her Instagram story to reveal the contents of her oxblood-colored Telfar Shopping Bag, which she carried in the medium size. The lawmaker carried her iPad, sunglasses, a reusable water bottle, binder, and other essentials in the purse.
—Mimi ﾟ* ✧･ﾟﾟ is phone banking into Georgia (@mimirose101) August 23, 2020
In July, Bella Hadid was photographed carrying a small orange Telfar Shopping Bag, which added a pop of color to her white crop top and printed pants.
In June 2019, Gomez matched her small white Telfar Shopping Bag to her mules, which she wore with a green-and-orange striped set while attending a Broadway show.
Clemens told The Wall Street Journal in 2019 that sales from the Shopping Bag
"Our whole thing is being mass," Clemens told The Wall Street Journal of Telfar's goal to make high fashion accessible.
A representative for Clemens declined to comment when contacted by Insider for this article.
- Read more:
- Alexandria Ocasio-Cortez showed people what's inside her trendy tote bag, which has been dubbed the 'Bushwick Birkin'
- How a popular TikTok creator transforms handbags into DIY outfits
- This artist made an Hermès Himalayan Birkin bag out of paper that moves
- Everything on Oprah's favorite things list for 2019, from a $349 margarita machine to $21 microwavable slippers